de Boulle Magazine 2017/2018

UNWOUND Inside de Boulle’s very VIP experience in New York celebra�ng the world of Patek Philippe

Cipriani 42nd Street was the perfect venue for this most sophisticated celebration. In the heart of Manhat- tan, the Italian Renaissance–inspired venue boasts towering marble col- umns, soaring ceilings, magnificent inlaid floors and glorious chande- liers. For the first time, a two-story structure was installed inside Ci- priani to create the square footage needed for an exhibition of this scale — the largest assembly of key Patek Philippe timepieces in one place, outside of the watchmaker’s own Geneva museum. Ten themed rooms — Current Collection, Film Theatre, Grand Complication, Interactive, Movement, Museum, Napoleon, Rare Handcrafts Gallery, US Historic and Watchmakers’ — were created to showcase unique environments. Vis-

For 10 days this summer, Cipriani 42nd Street in New York hosted “Patek Philippe: The Art of Watches, Grand Exhibition.” The public exhi- bition showcased the Swiss watch- makers’ tradition of high-precision manufacturing, its 178-year history, its heritage in the domain of haute horologerie and the values that make the brand so extraordinary. In short,

the exhibit allowed Patek Philippe to bring its watchmaking prowess, brand values, history and its many amazing artisans to life. Pieces on display ranged from the earliest ex- amples of timepiece history to histor- ical figures’ personal pieces. Lucky visitors discovered the world of the last private, family owned Geneva watch company from the inside.

“ Lucky visitors discovered the world of the last private, family owned Geneva watch company from the inside. ”

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