STRATEGIES FOR REAL ESTATE INVESTORS IN THE CURRENT MARKET What’s Hot and What’s NOT
by Robert Syfert, RealEstateInvestor.com
Is your marketing strategy “so last decade?” Spoiler alert— If you haven’t fallen in line with the death of bandit signs, it might be… Nearly every 2020 Real Estate Investment prediction out there shares at least one common predic- tion — we’re headed into an ex- tremely competitive market. Now is the time to up your marketing game more than ever! BANDIT SIGNS — NOTHOT Some old school guerrilla mar- keting tactics will never go out of style. But this is one that might just get you in trouble… With the law. When I finally decided to pursue my dream of real estate, my family and I made signs and spent nearly every weekend placing them around town. And if you’ve ever tried putting out a trunk full of bandit signs in the middle of Michigan’s ice-cold win- ters, then you’d be happy to see this marketing trend go far, far away. Don’t get me wrong... I’m not say- ing bandit signs don’t work at all. But the truth is that the majority of residents consider bandit signs annoying and unsightly. So much so
that this guerrilla marketing tactic can cost you fines of up to $250 per day when you violate local codes. Ouch! If you do choose to use bandit signs for advertising, then make sure you read up on your local ordinances. And remember, each city is different. If you live in a largely populated area with multi- ple suburbs, you need to read all of your neighboring city codes. After all, you might be able to put a bandit sign at the border of one city, but the moment you cross over into a neighboring town, your pocketbook could be at risk. DIRECTMAILAND SELLER MAILING LISTS — STILLHOT. The internet hasn’t killed snail mail yet… Shocker! Sure it’s 2020, but direct mail is still one of the best ways to grab a seller’s attention. According to a survey done by Marketing Sherpa— 54 percent of consumers say that direct mail is still their preferred form of marketing. And with the number of Baby Boomers in this country who are looking into alter-
native living arrangements as they grow older, direct mail isn’t going to go out of style anytime soon.
Here are five popular mailing list themes that are helping investors find sellers in 2020: 1. Landlords who live out of state 2. Homeowners in pre- foreclosure 3. Vacant houses 4. MLS listings that have expired without a sale 5. Homeowners who are in default of their taxes At RealEstateInvestor.com, we take the time to carefully craft and curate our mailing lists. We focus on specific themes like the list above, and we even offer exclusive high-yielding mailing lists that are only available to our members. And most of our members achieve three to four-digit ROI numbers when they go through us for these mailing lists and direct mail services! 2 3 4 5
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