by Eddie Wilson

It is said that here are two types of investor: Reactionary and Progressive. Both terms evoke certain feelings and perceptions. A Reactionary investor looks in the past and makes decisions based on events that have already transpired, and a Progressive investor looks to the future and makes decisions based on things to come. I am not necessarily advocating for either type of investment strategy. I think that we would be best served looking toward the future opportunities while mitigating our risk based on our understanding of history. In these tumultuous times there will be those who seize opportunity and those who are swallowed by the turmoil. I noticed a huge difference between those who did well in the last recession verses those whose businesses were capsized. The difference is not necessarily what you may think. Everyone for the most part had the same opportunities. Based on work ethic and innovation we all had a chance as investors to capitalize on the market condition. I believe that the deciding factor was mindset. Those who focused on opportunity went after it and often succeeded. Those who focused

on the turmoil — the market, the government, and various

Which mindset do you tend to lean toward? What path has that mindset put you on so far? I operate on the principle “trash in/trash out” — that the output of your life is directly correlated to the things you allow in it. If you surround yourself with negativity whether that be people, news, conversations, or social media, you will most likely end up on a less successful path. I wholeheartedly believe your success in the next two years will be won between your ears not with your bank account, market allowances, lendability, or purchasing habits. Spend time determining how to win the battle in your mind first, then a good portion of the rest will take care of itself. •

things outside of their control — were destroyed. Here are some observations that could determine whether you succeed or fail based on your mindset:


1. Your conversation with

others leans more toward the problematic conditions we face verses the opportunities that we have. 2. You worry about what you do not have instead of focusing on what resources you do have. 3. You mentally resign yourself to failure in the market verses believing you will find a way to flourish. negative stimuli into your life instead of allowing only positive and success-driven reinforcements. 5. You focus on what you did wrong in the last recession rather than on what people who were successful did. 4. You allow media and

An entrepreneur and visionary by nature, Eddie’s widespread interests have led to successful ventures across the globe, from operating non- profits and owning an ad agency, to investing in hundreds of real estate projects and building a nationally syndicated radio show. Today, he guides AAPL and Think Realty with his marketing, funding, and real estate investing knowledge to ensure they are the premier organizations in their sectors.

96 | think realty magazine :: june 2020

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