The Manufacturing companies we surveyed produce different goods, from healthcare and agriculture equipment to clothes and food. Yet, they are united by their documents of choice, which are, overwhelmingly, Brochures and Catalogs, but also Sales Books and Reports. To no surprise, most companies from the Publishing industry that create flipbooks with lead forms use the format to publish their Magazines and Newspapers online. Ebooks are also in favor. And, just as naturally, documents of preference in Consulting are Reports of all kinds, as well as Handbooks, Guides, and Magazines. FlippingBook allows its users to make lead capture forms either skippable or mandatory. Among super users, 50% allow readers to skip lead forms in their Skippability
flipbooks and 39.3% create flipbooks with obligatory lead forms only. 10.7% use both types for different documents.
Placement in a document
Our research shows that the most common lead form placement within a document is its cover—at least 79.5% of FlippingBook’s super users place lead forms right on the covers of their online documents. Other placement options are less popular, including those on pages 2–4 (offering a preview and safeguarding the rest), the final page, or any other spots within the document. Also, at least 9.8% of super users change lead form placement from flipbook to flipbook, depending on the content or the purpose of the document.
Made with FlippingBook - Online Brochure Maker