Fields are what lead forms consist of—that’s where readers are expected to leave their contact details and other requested info. Marketing specialists recommend using as few as 3–4 fields in a lead form and no more than 12. In FlippingBook, users can add up to 7 fields, choosing standard pre-set fields such as Email , Name , Phone number , Company name , and Country/Region , or creating custom ones. They can also make fields mandatory or voluntary and add a link to their Privacy Policy. Popular fields
Here's how super users set up lead form fields:
all
use the Email field,
use the Email field as the only field in their lead forms,
add the Name field,
request the Company Name of their audience,
want to learn their Phone numbers ,
ask to specify the Country/Region where the respondent resides.
Out of the custom fields, the most common are Job/Position (5.4%) , School/Institution (5.4%) , and Sales rep/Agent/Business advisor (4.5%).
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