Purpose
To understand the purpose lead forms serve, we’ve analyzed the data on Captions our users add to their lead forms. That’s where a lead form creator can explain to a reader what they need to do or have to gain from filling out the form. We can roughly divide the results into three major groups. The first group includes captions that offer immediate access to information . Almost 69% of users ask for an email address in exchange for viewing or downloading the document shielded by the form. The second group is captions that offer further indirect contact . By leaving their email in the form, a viewer agrees to get something of value via email or to subscribe to upcoming issues of the flipbook.
This way, they start on a classic customer journey. Almost 27% of super users create lead forms for this very purpose. Finally, the third major group is captions that initiate further direct contact —a user asks their viewers to leave their contact information and promises to get in touch. More than 5% of FlippingBook’s super users add this kind of captions to their lead forms. Not as widespread a purpose but still deserving of a mention is requesting feedback via a lead form. In the captions we’ve reviewed, some super users prompt readers to ask a question or suggest topics for future issues.
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