FlippingBook’s Lead Form Research Report 2023

How many emails are usually captured by a lead form?

There are several key questions someone who thinks about creating a lead form might ask: how willing are people to fill it out? How valid are the emails you capture? Basically, they would like to know if a lead form is actually useful. In our research, we’ve set out to find the truth. Email Stats According to our data, roughly 60% of the emails captured via FlippingBook’s lead forms are corporate. Do people tend to leave their corporate or personal emails more? By our estimation, 90% of the emails captured via FlippingBook’s lead forms are valid. How valid are the emails you capture?

Of course, the number of supplied emails varies as it heavily depends on the industry, the size of a company, the document type, the purpose, etc. In FlippingBook, most lead forms capture around 9 emails per form . There are some flipbooks with lead forms, however, that can boast hundreds and even thousands of emails under their hood:

About 2,000 lead forms capture 50–500 emails

400 capture 500–5,000 emails

13 capture more than 5,000 emails

The record of emails captured by one company is 26,347 !

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