INTRODUCTION: LEAD THE WAY 04
breaking a sweat. One of the most widespread is, undoubtedly, a lead form . A lead form (or a lead capture form) is a set of fields where a lead or customer can submit their contact (a piece of content sent via email, a subscription, a callback, etc.). Even though the most common use for lead form is guiding a prospect into a customer funnel, there are other functions it can fulfill as well. The placement of a lead form also varies. They can be embedded into websites, masked as pop-up chatbots, even shown as ads.
connected people all around the globe, the primary way to acquire new clients for your business used to be through word of mouth. The closest thing to a marketing funnel was door-to-door advertising, where a nice man in a crumpled suit introduced bored housewives to a set of revolutionary kitchen knives. Thankfully, we live in a different era now. Nowadays there are multiple marketing tools to help you get the word out and reach a wider audience without ack in the olden days, when the grass was greener, the sky brighter, and no big wide web
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