We’ve been offering a lead capture form as a built-in feature for years now. It’s been popular, too: some of our clients have been creating flipbooks with lead forms in the hundreds. Still, we wanted to know better how lead capture forms tick. And from what we’ve seen, their usage isn’t limited to lead generation at all. So what goals do people pursue when inserting a lead form and how successfully are those goals met? What industry is more likely to use lead capture forms and in what kind of documents? How valid is the information our clients receive through the forms? These are the questions we’ve set to answer in our Lead Form Research Report. We hope it will be helpful for everyone who uses lead forms or thinks about starting. SUBJECT OF RESEARCH 07
We at FlippingBook cook lead forms a little bit differently, though. They become part of interactive online documents created by our clients.
FlippingBook’s users can customize the fields, choose the page spread where to place the form, and make it either skippable or compulsory. They can also either watch the collected data in their account or transport it to their CRM of choice via Zapier integration. To meet our customers’ needs better and to further our understanding of lead forms, we’ve decided to conduct our research.
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