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RESEARCH METHODS
TERMS WE USED
To provide a complete and detailed look into lead capture forms, we have:
Super users
The users who have created 20+ flipbooks with lead capture forms. We selected them as our target group for their deep understanding of the lead form value, and to narrow down our search.
studied how our customers utilize the tool to find patterns; surveyed the customers who use lead forms regularly (super users); reviewed the emails inserted into lead forms made with FlippingBook*.
Users, lead form creators
FlippingBook customers who add lead forms to their flipbooks. Mostly refers to super users.
Readers
*We anonymized the email addresses and followed our strict privacy policy carefully to protect any and all sensitive information while reviewing the emails. All the data is secure and confidential.
People reading the flipbooks, lead form submitters.
Made with FlippingBook - Online Brochure Maker