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KEYSTROKE MONTHLY THE
SEPTEMBER 2019 The Greatest Investment You Can Make
How Self-Improvement Leads to Success
D arren Hardy, the former publisher of Success magazine, put a video on his website not too long ago that really stuck with me. It’s a recording from a talk he gave, in which he told his audience that the best investment they can make is in their own personal development. Now, even if you aren’t very familiar with Darren Hardy, almost everyone knows Warren Buffett. When asked that same question about the best investment someone can make, Warren Buffett, one of the most successful investors and businessmen in the world, said it isn’t in a certain stock or area of the market – he said the best investment you can make is in yourself. At the same time, author and entrepreneur Brian Tracy once said that 70% of salesmen had not read one book on sales, to their detriment. So, even though some very successful people are all saying the same thing, I think it still bears repeating: Investing in self-improvement will benefit you and your business more than anything. Author and speaker Jim Rohn once said, “Formal education will make you a living; self-education will make you a fortune.” I think he really hit the nail on the head. Self-improvement and success start with self-education. I learned that for myself when I was struggling in my role as the new head basketball coach for the University of Arkansas at Monticello when I was 30 years old. When I stepped into that role, I inherited a team that hadn’t had a winning season in 18 years or even a player who graduated from the school in eight years. To top it off, the department had an insufficient budget devised by a school that didn’t prioritize its sports teams. I didn’t have a lot of support when starting out. All these problems were just dropped into my lap, and I knew I needed help and guidance. I began attending every coaching clinic I could get to, and listening to Zig Ziglar on cassette after someone recommended him to me. Zig’s books and talks encouraged me, and I learned a lot from those coaching seminars. A combination of these two things helped me turn the basketball program around at the University of Arkansas- Monticello.
By the time I moved from coaching to entrepreneurship, I was reading as many books, listening to as many CDs, and attending as many seminars led by prominent businessmen as I possibly could. Learning from them helped me understand all facets of the business world. How do I make sure I’m providing quality service? How do I hire well? What type of marketing program do I implement? For every question I had, I found an answer by educating myself. That self-education led to self-improvement, and that self-improvement led to a successful business. Even though I didn’t know it when I was coaching or when I first started Pop-A-Lock, I agree with Darren Hardy. Self-Improvement really is the best investment you can make, and it starts with self- education. There are thousands of authors and speakers out there worth reading and listening to. I don’t know where my coaching or entrepreneur careers would have gone without educating myself. Where could your business or career go if you start? -Doug Barnes
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STOP THE SPREAD
Prevent Colds and the Flu With Kid-Friendly Teaching Tools
School is back in session, but your child may be bringing home more than just random facts. Germs and bacteria that spread the common cold and flu are most prevalent in schools, but while these illnesses are strong, prevention is simple. Teach your kids how to prevent the spread of bacteria this season with these helpful tips. BUT MOMMY DOESN’T COVER HER NOSE! Kids learn more by watching what you do rather than listening to what you tell them to do. Get in the habit of covering your nose and mouth when you cough or sneeze, and then wash your hands. Make hand sanitizer and facial tissues readily available in your home and be sure to wash your hands before every meal. In addition, stick to healthy habits when you do feel sick. Drink fluids, get plenty of rest, and seek medical attention when it’s warranted. If your
children see you taking care of yourself, they will be more likely to do the same for themselves in the future. AHH ... AHH ... ACHOO! Hand washing and nose blowing are about as fun as … well, just that. It’s no wonder children don’t want to take time out of their busy play schedules to combat nasty germs. Instead of making these important steps a chore, make basic hygiene fun. Use fun songs to teach the proper way to cover a sneeze, or do a science experiment to teach your children about the germs that are spread through just one sneeze. (According to research, sneezes can travel anywhere from 19–26 feet at 100 miles per hour!) For crafty kids, let them decorate tissue boxes or hand sanitizer containers to give hygiene some flair. Soon enough, you’ll find them being smarter about their health.
As kids pack into classrooms this fall, germs will fly faster than this past summer did. Prevent the spread of the common cold and flu by learning more tips from the Centers for Disease Control and Prevention online at CDC.gov.
How STATE Evolved Its Business
With the People They Serve
In today’s market, it’s becoming increasingly important for businesses to have a mission beyond financial gain if they want to stay connected with their markets. But, while it’s one thing for a business to help a charitable cause or advocate for a certain viewpoint, it’s another to favor that cause or viewpoint over gaining new customers. And that’s exactly what STATE does.
In 2016, STATE launched #WhatDoWeTellTheKids to foster dialogue about contemporary sensitive topics between children, teens, and experts. STATE’s most recent initiative through #WhatDoWeTellTheKids was Operation Conversation: Cops and Kids, which brought together police and inner-city youths to develop positive, empathetic relationships between the two groups. The Tatelmans recognized the people they served were evolving, and, if they wanted to stay true to their mission, they would need to evolve, too. People need support in more ways than one, so STATE has moved away from the sell-one-give-one model, and now puts money for every backpack sold into their fund for giving back — however American families need it. It’s one thing to attach a charitable cause to your business, but it takes vigilance to see when the needs of the people you serve change, and courage to adapt to those new needs. If you want to learn more about STATE’s products and initiatives, visit their website at STATEBags.com.
This Brooklyn-based business keeps its mission at the forefront with such ease because it evolved out of good cause. In 2009, Scot and Jacq Tatelman founded a week-long summer camp for kids from underfunded neighborhoods called Camp Power. They immediately noticed many campers brought their belongings with them in ripped plastic bags. Soon after that, STATE was born as a sell-one- give-one operation. For every backpack STATE sold, they gave one full of school supplies to a child from an impoverished neighborhood. The “Give Back Packs” are characterized by vibrant colors and metallic fabrics — and they were a hit. The business grew, and STATE began working with other charitable organizations in the Brooklyn area, bringing support to Hurricane Harvey survivors, and helping women transition out of homelessness. But they didn’t stop there.
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PROTECTING YOUR HOME FROM BURGLARY
While You’re on Vacation
It’s no question that our homes are most vulnerable to break-ins and burglary while we’re away for extended periods of time. But we all need to take a vacation at some point, so how do we ensure our homes and valuables are safe from theft and harm? Luckily for us, we can take a few simple precautions before getting out of town that could make all the difference.
social media platform while you’re still out of town is a great way to let potential burglars know your house is empty. You’ll still have the pictures when you get home, so wait until then to post them!
ALERT YOUR NEIGHBORS
INVEST IN A HOME SECURITY SYSTEM
Let a trusted neighbor know your vacation plans ahead of time, so they can keep an eye on your house for you. Beyond just that, neighbors (depending on how nice they are — or how much you pay them) can also pick up your mail or newspaper, mow your lawn, and park their car in your driveway to make it look like you’re still home.
recipe title your home while you’re gone, you’ll be alerted immediately through the security app. Better security systems may cost more to install, but, for your peace of mind, the high price may be worth it. Today, we can use plenty of security systems to monitor our homes remotely via our smartphones or computers. That way, if someone attempts to break into
DON’T POST ON SOCIAL MEDIA
While that sunset over the beach or the morning mist of the forest might be the most gorgeous thing you’ve ever seen, your friends and family don’t have to see your picture of it right away. Posting pictures of your vacation on Facebook, Instagram, or any other
TAKE A BREAK
EMPLOYEE SPOTLIGHT
On Cliff Collins
If you’re looking for a car door unlocking technician who’s dedicated, punctual, and has a mind made for the job, look no further than Cliff Collins. Cliff joined the Pop-A-Lock team about eight and a half years ago, and he currently works the late night shift. Working those late hours isn’t easy, but Cliff handles any challenge he’s faced with like a pro. Cliff’s mind for mechanical problem solving, prompt arrivals at job sites, and overall dedication to the job make him the ideal technician and representative of Pop-A-Lock’s values. He loves helping people on a daily basis and seeing their looks of relief when he pulls up to their car or house.
When he’s not hard at work, Cliff loves spending time with his kids and his grandkids by taking them out to eat and going to the movies.
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POP-A-LOCK 739 MILLPOND ROAD LEXINGTON, KY 40514 POPALOCKKY.COM
LEXINGTON SOUTHERN IN 859-253-6736 502-895-6736 812-288-7576 LOUISVILLE
INSIDE THIS ISSUE
THE GREATEST INVESTMENT YOU CAN MAKE PAGE 1
TEACH YOUR KIDS FLU PREVENTION
THE STORY OF THE GIVE BACK PACK PAGE 2 PROTECTING YOUR HOME WHILE YOU’RE AWAY SPOTLIGHTING CLIFF COLLINS PAGE 3 HONORING THE CANINES OF 9/11 PAGE 4
THE 4-LEGGED HEROES OF GROUND ZERO
Honoring the Canines of 9/11
In the immediate aftermath of 9/11, thousands of New Yorkers took to the streets to clear rubble, offer supplies, and search for survivors. It was a powerful act of resilience in a deeply trying time, and while most of the individuals helping with the disaster stood on two feet, more than 300 canines also answered the call to service.
refused to eat or interact with other animals. Search and rescue dogs became increasingly stressed and depressed the longer they searched without any results, mirroring their handlers. It wasn’t uncommon for handlers to stage mock “findings” of survivors to keep the dogs’ spirits up.
Fortunately, the sacrifices these dogs and their handlers made did not go unnoticed. Many dog owners were inspired to earn their search and rescue certifications after the events of 9/11, promising to aid in future disasters and hopefully lessen the impact of such catastrophes.
Dogs of all breeds and backgrounds, including search and rescue dogs, police dogs, service dogs, and therapy dogs, were brought in to help find and care for survivors in the wake of the destruction. They worked tirelessly alongside rescue crews as they searched through the debris. Search and rescue dogs and their handlers worked 12–16-hour days, searching for survivors and victims. They worked through dangerous
After 9/11, various researchers conducted many studies examining the effect this kind of work has on animals, both physically and mentally. Many of these studies wouldn’t be possible without the AKC Canine Health Foundation, so if you’re looking to give back this September, visit them at their website to see how you can help: AKCCHF.org .
conditions: Many dogs burned their paws as they dug through hot rubble, and both handlers and canines inhaled toxic dust. The task was both physically and mentally exhausting for the dogs during their shifts. Some dogs that found deceased victims
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