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your valuable educational content that helps viewers learn something new. Lastly, include a call to action (CTA) to persuade your audience to follow your account and look further into your business. With this formula, you’ll reel a viewer in and encourage them to engage with your business. Craft your caption and hashtags. No business accounts should ignore their captions and hashtags! Leaving your captions blank or not adding hashtags is the same as throwing your social media posts in the garbage. Keep your captions simple and full of hot keywords to catch viewers’ attention. Then, follow the three-by-three hashtag rule to make your video visible to the right audience. Here’s how it works: First, create 1–3 hashtags that describe your intended audience, not you. Are they small- business owners? Single parents? Car fanatics? Whatever your client demographic looks like, add hashtags that match them. Second, create
potential customers. Add those hashtags to the bottom of your post, and over time, you’ll see your engagement boom.
Learn to play the algorithms. Instagram, TikTok, and Facebook are all powered by algorithms that determine how quickly content spreads and who sees it. These algorithms vary across platforms and can change at the drop of a hat! To be successful, you need to research the algorithms on the platforms where you post and follow their “rules.” On Instagram, for example, you’re more likely to show up in users’ Home feeds and Explore pages if you post Instagram Reels (short videos) instead of static images. You’ll lose points for watermarking your Reels or bogging them down with too much text. On TikTok, you should make sure your videos are more than 10 seconds long, shot vertically, and use TikTok’s library of text and visual effects.
another three hashtags that define what you offer. What are your products or services? Finally, use three more hashtags that relate to your business’s “why” or the pain points of your
Now, get out there (aka online) and start creating content that builds your following list! Soon enough, you’ll see that social media isn’t complex. It might be the easiest way to call attention to your business.
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Constantinople Waged War on a Whale THE TRUE LEGEND OF PORPHYRIOS
Heating and Cooling Tax Credits In January of this year, the Inflation Reduction Act, known as the climate bill, became available to homeowners. The bill provides tax credits to households who purchase energy-efficient HVAC equipment. You can buy heat pumps, central A/C units, insulation, skylights, windows, exterior doors, biomass stoves, gas and oil burners, water heaters, and electric panels. Please note that to qualify for this benefit, you must install ENERGY STAR products. Furthermore, this credit is effective for products purchased and installed between Jan. 1, 2023, and Dec. 31, 2032. These are only a few of the many deductions and credits you can take advantage of for the upcoming tax season. Please don’t hesitate to call me with questions or if you want more information on the benefits you’re eligible for.
Social media lit up in spring with news that orcas were attacking boats in Portugal and Spain. Experts can’t agree on why, but it’s not the first time whales have
gone rogue. The Byzantine Empire dealt with a similar
problem in the form of a fearsome whale they named Porphyrios.
Porphyrios struck terror into the hearts of those in Constantinople
during the 6th century; he spent roughly 50 years attacking boats in the area. Then he would disappear for years, but the locals never knew when he would reappear to sink more ships. The whale caused so many problems that Emperor Justinian I prioritized killing him. But even renowned war strategists couldn’t take Porphyrios down. Unfortunately for Porphyrios, he beached himself near the Black Sea, and the Byzantines took advantage and viciously ended his reign. Despite his end, Porphyrios is still the only whale to threaten the Byzantine Empire.
When you’re adequately prepared, the IRS monster doesn’t seem that scary, does it? –Craig Hanson
CraigHansonCPA.com
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