Communication tools
Events
Requirement
Organising events is a valuable way to highlight the progress, impact, and human stories behind initiatives supported by the EEA Civil Society Fund. Events offer a platform to bring civil society actors together, raise awareness about key issues, and showcase the contribution of the Donor States. Start by defining the audience you want to reach and the message you want to convey. Once you are clear on your communication goals, you can select a format that best suits your objectives and your target group. A well-planned event should be meaningful to your audience—whether it’s a local community, stakeholders, or the media. Choose a format that is relevant and engaging, and take time to carefully consider your guest list, outreach strategy, and messaging. When done well, events raise public awareness about the role of civil society, the support provided by Iceland, Liechtenstein, and Norway, and how this support contributes to democratic values, participation, inclusion, and resilience.
In chapter 3 of the Programme Implementation Agreement, Fund Operators are required to organise a number of information activities that promote awareness of the Fund’s results and impact. Events form an important part of these activities.
Requirement
Participants must be informed that the activity is supported by Iceland, Liechtenstein, and Norway through the EEA and Norway Grants, and that the objective of the support is to strengthen civil society and democratic participation while reducing social and economic disparities in Europe. Ensure that this financial support is acknowledged in all printed materials and event communications. See the Publications section (page 22) for more information.
Requirement
Always use the appropriate logo(s) on event materials, banners, presentations, and publications, in accordance with the Visual Identity Guidelines.
Event formats may include:
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Kick-off or closing events for projects
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Community forums or roundtables
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Capacity-building workshops
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Thematic conferences or seminars
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Press briefings or media site visits
• Public events that showcase the work of civil society organisations
Communication and Design Manual - EEA Civil Society Fund
23
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