Communication tools
Public Events
Tips on public events
Be creative and collaborative when planning events: • Join forces with other civil society organisations, donor embassies or other networks. • Align your event with international awareness days or festivals. • Partner with schools, universities, or community centres to engage broader audiences. Promote your event through your website and social media channels. Ask your project partners or networks to do the same. If your event is large-scale or high-profile, consider running a dedicated social media campaign to build engagement. Printed materials (e.g. leaflets or fact sheets) can help convey your message during the event. Remember to include the appropriate logo(s) on all materials. Use hashtags to create visibility and connect conversations. Choose a short, clear, and memorable hashtag for your event and begin using it early. Don’t forget to include #EEANorwayGrants. If your project is being presented at an external event (such as a conference or fair), make sure your stand or presentation is staffed by people who understand the objectives and can speak about your results with confidence and clarity.
Invite journalists, civil society representatives, local stakeholders, and others who are involved in or interested in your project or the wider goals of the EEA Civil Society Fund. Public events can be a strategic opportunity to engage these audiences and highlight your achievements. A short and focused event—such as a debate, a panel discussion, an open day, or a site visit—can help you inform and inspire your target audience, whether they are local communities, youth groups, advocacy organisations, or policy-makers.
Depending on the nature of your project, different formats may suit your communication goals:
• If your project includes visible improvements (e.g. revitalised community spaces or artworks), you could host a guided tour or open event. • For projects with less tangible outcomes (e.g. improved civic skills, advocacy campaigns, or research), consider organising a seminar, workshop, or public debate. • You could also run a nationwide or regional event series, combining various formats to reach wider audiences. If media coverage is a goal, invite relevant journalists and provide them with clear, concise background information. Help them connect with people involved in or impacted by your work. For guidance, see the sections on ‘Press releases’ on pages 26.
Interactive activities are a great way to raise interest. Consider:
• Competitions (e.g. essays, photos, videos) for students, activists, or local communities • Online quizzes or challenges via social media • Showcasing winning contributions on your website, social media, or in public spaces
24
Communication and Design Manual - EEA Civil Society Fund
Made with FlippingBook interactive PDF creator