Communication and Design Manual
Table of Contents
Introduction .................................................................................................................... 04 Communication guidance ............................................................................... 06 Information and communication requirements .................................................... 07 Communication tools ......................................................................................... 10 Slogan ............................................................................................................................... 11 Websites .......................................................................................................................... 12 Campaigns ...................................................................................................................... 14 Social media ................................................................................................................... 16 Photo material / Audio-visuals .................................................................................. 18 Publications .................................................................................................................... 22 Events ............................................................................................................................... 23 Press releases................................................................................................................. 26 Press kits.......................................................................................................................... 27 Sharing information....................................................................................................... 28 Boilerplate texts ............................................................................................................ 30 FAQ's ................................................................................................................................. 31 Visual identity .......................................................................................................... 32 The EEA Civil Society Fund logo ............................................................................... 33 Typography ..................................................................................................................... 37 Colours ............................................................................................................................ 39 Grid ................................................................................................................................... 41 Commemorative plaque ...............................................................................................42 Posters, billboards and roll-ups ................................................................................. 44 Promo material .............................................................................................................. 46 Newsletter ....................................................................................................................... 48 Presentations .................................................................................................................. 49
Publisher: Financial Mechanism Office Editor: Gunnar Hörður Garðarsson Design: Meijer + Walters
Communication and Design Manual - EEA Civil Society Fund
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