Introduction Communication and Design Manual
Purpose of this manual: This Communication and Design Manual has been prepared by the Communication Unit of the Financial Mechanism Office (FMO), which acts as the secretariat of the EEA and Norway Grants. It is a practical tool designed specifically for Fund Operators and Project Promoters of the EEA Civil Society Fund, offering guidance on effective, inclusive and strategic communication in line with requirements stated in the Programme Implementation Agreement between the Fund Operators and the Financial Mechanism Office. Communication is a vital part of this effort. It promotes transparency, raises public awareness of the value of civil society, ensures visibility for the Donor States, and highlights the impact of cooperation between Donor and Beneficiary States. For the CSF, communication also builds trust, fosters community engagement, and helps amplify the voices and achievements of civil society actors. Together, these efforts contribute to the shared goal of working together for a green, democratic and resilient Europe. The EEA and Norway Grants represent a financial contribution from the Donor States: Iceland, Liechtenstein and Norway. The objective is to reduce social and economic disparities in Europe and to strengthen cooperation with the 15 Beneficiary States. Within this framework, the EEA Civil Society Fund (CSF) plays a key role in supporting democratic values, human rights, and active citizenship by empowering civil society organisations across Europe.
The manual includes:
• An overview of communication requirements based on the Programme Implementation Agreement and the CSF Manual with a focus on visibility, transparency and impact. • A clear outline of roles and responsibilities in communication, with a focus on the tasks of Fund Operators and Project Promoters in the CSF. • Strategic advice and practical tips for planning and delivering effective communication across a wide range of channels, including social media, websites, events, publications, media outreach and community engagement. • Detailed technical guidance on the correct use of logos, visual identity, commemorative materials and other branding elements, with templates and examples tailored for CSF projects. • Practical tools and checklists to assist with everyday communication tasks, such as storytelling, writing for the web, creating inclusive content, and organising events.
Disclaimer
In addition to guidance and best practices, this manual contains detailed communication requirements as foreseen in Article 3.1.2 of the Programme Implementation Agreement (the PIA). It also contains references to and interpretation of other provisions in the PIA. In case of a discrepancy between provisions in the PIA and the contents of this Manual, the PIA shall prevail.
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Communication and Design Manual - EEA Civil Society Fund
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