Communication and Design Manual
Who is it for?
Regulatory requirements The obligatory requirements for communication activities are outlined in the Programme Implementation Agreements between the Fund Operators and the Financial Mechanism Office on the EEA Civil Society Fund 2021-2028: • Chapter 3 : Information and Communication These requirements must be taken into account when planning and carrying out communication activities. All materials must comply with the standards set out in this manual. The term “EEA and Norway Grants” is the official brand name and should be used in all communication.
What to communicate All Fund Operators and Project Promoters have a responsibility to ensure clear, inclusive and consistent communication about the EEA Civil Society Fund and its contribution to society. This includes: • The purpose and priorities of the EEA and Norway Grants, including the shared goal of reducing social and economic disparities and working together for a green, democratic and resilient Europe. • The role and contributions of the Donor States: Iceland, Liechtenstein and Norway. • The values and goals of the EEA Civil Society Fund, particularly support for human rights, democratic participation, inclusion, and social justice. • Opportunities for civil society organisations under the Fund, including funding calls, partnerships and capacity-building. • The results and impact of funded projects, especially through storytelling and visuals that reflect the lived experiences of communities and civil society actors. • The added value of bilateral cooperation, showing connections between Donor and Beneficiary States. Communication should be accurate, accessible and tailored to specific audiences – from civil society and the general public to media, Donors, and policymakers. This manual offers tools to help you communicate in ways that are meaningful, effective and aligned with the spirit of the EEA Civil Society Fund. To maximise the impact of communication efforts, all partners involved in the EEA Civil Society Fund must work in a coordinated and consistent way, aligned with the values and objectives of the EEA and Norway Grants. This manual is intended for Fund Operators and Project Promoters involved in the design, implementation and management of EEA Civil Society Fund programmes and projects. These actors are responsible for delivering communication activities that inform, inspire and involve communities, while ensuring visibility for the Donor States and the values of the Grants. All are expected to follow the guidance and requirements set out in this manual.
Communication objectives
Where can I get more information? Fund Operators should contact the Financial Mechanism Office (FMO), the secretariat of the EEA and Norway Grants. Email: info-fmo@efta.int Project Promoters should contact their respective Fund Operator. Visit www.eeagrants.org for contact details. Let the public know Informing the public about opportunities under the EEA Civil Society Fund – and about the stories and results of supported projects – is essential for transparency, engagement and trust. It also provides valuable lessons and inspiration for others working to strengthen democracy, inclusion and human rights. Communication should always contribute to the overarching objectives of the EEA and Norway Grants: 1. Reduction of economic and social disparities in the European Economic Area 2. Strengthening of bilateral relations between the Donor States and the Beneficiary States For the EEA Civil Society Fund, communication is not only about ensuring visibility for the Donor States, but also about amplifying the values and objectives of the Fund. Communication should be used as a strategic tool to promote democracy, civic engagement and the importance of a strong civil society and to help achieve the overall objectives of the Fund.
Communication and Design Manual - EEA Civil Society Fund
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