CORE VALUE: BELONGING
Brand and Culture Fusion: Engage. Excite. Educate. Equip. Empower.
Goal 1: Establish hiring, onboarding, and evaluation processes that nurture a culture of inclusion for all employees with a focus on increasing the number of employees from historically excluded groups. Initiative 1.1: Make diversity and equity a priority in the hiring, onboarding, and retention of faculty and staff. Our two most important “assets” at CWU are our students and our employees (including faculty and staff). These two assets are inexplicably intertwined as the “Wildcat Experience”; without one, you cannot have the other. The Wildcat Experience also impacts – and is impacted by – the experiences of family, alumni, donors, community partners, legislators, and others. Paying close attention to the quality of experiences that all stakeholders have and exploring the ways that these experiences are integrated and aligned, have the potential to “positively impact organizational performance – not only [student and] employee satisfaction, productivity, and retention, but also brand equity, competitive advantage, and sustainable growth” (Yohn, 2018). So, how do we cultivate the “Wildcat Experience” and create engaged students, employees, and community members? Yohn stated it best in her Fusion Manifesto: “You engage them. Excite them. Educate them. Equip them. Empower them. You identify your overarching purpose plus the values that will enable you to fulfill it – and then you cultivate a culture from that foundation…A great culture is anchored by the brand that expresses it…a great brand is built from the inside out.” Our Wildcat brand must be strategically and intentionally built from the inside out. We can leverage our rich (hi)stories to anchor our culture. As leaders, it is OUR responsibility to create “WOW!” experiences through storytelling, cultural onboarding, leadership development, purposeful 1x1s, performance development, internal communications, celebrations, appreciation, recognition, holistic wellness, and more. Contributors : Kelly Flores, Livier Baldovinos, Missy Davis, Joey Bryant
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