AY 2024-25 Strategic Plan

OUR UNIFYING VALUE: STUDENT SUCCESS

Reflections on the Work Goal 1: Develop clear pathways into and through the university to ensure equitable access to higher education, enhance student engagement and success, and improve retention and graduation rates. Initiative 1.1: Increase enrollment through the development and implementation of a relational recruitment model integrated with clearly branded marketing. The work we are doing is: A. Recruitment-oriented in the sense that our team traveled to universities in the Western portion of the state, presenting the benefits of attending Central Washington University’s School of Education. We spoke about its benefits of being one of the most experienced universities in the state--being the second oldest. We spoke of the smaller class sizes. We also spoke to the level of support that CWU provides its students, which is not happening literally throughout the country--evidence being the many papers being written on “Mitigating Barriers to Persistence.” B. Retention, Belonging, Graduation, and Employment are areas that our team focused on through the process of doing our work. For example, on June 11, 2025, at 11:00 AM, we hosted a “Job Search Q & A” with CWU Seniors in the School of Education. This Q & A was with school district recruiters from both the Highline School District and the Clover Park School District. Throughout the year, we welcomed any questions or queries from our students related to academic counseling and support. We referred them to the highly capable staff members in our office to address their needs and queries. We attempted, as often as possible, to build community with our student body so that we can establish a real sense of belonging--especially in this time when students are attending online classes more and more. Contributors : Paul Nichols, Janet Bradshaw, Doug Jensen, Renata Cummings, Angela Murray, Mishel Corea

#GiveCentral 2025: Engagement Creates Impact Goal 1: Develop clear pathways into and through the university to ensure equitable access to higher education, enhance student engagement and success, and improve retention and graduation rates. We will highlight the planning and outcomes of #GiveCentral 2025, CWU’s annual day of giving and advocacy. This includes a snapshot of our digital and in-person engagement efforts, ambassador involvement, and the range of campus projects supported. We will share participation data and stories that reflect the growing excitement and generosity across the CWU community. #GiveCentral is more than a fundraiser. It is a celebration of what is possible when our community comes together. This event strengthens CWU’s ability to provide meaningful opportunities for students and fosters a culture of giving that supports the university’s long-term success. Its greatest potential is realized when every corner of campus is engaged. We invite the entire CWU community to take part, whether as a project sponsor, benefactor, day of advocate, volunteer, or donor, to help make #GiveCentral as impactful and inclusive as possible Contributors : Clay Scott, Xiaoyin Zhong

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