Cattlemen, A true breeding program is established through vision, focus, and discipline. Very few breeders have the strength of mind and will to see one through. Many get sidetracked by a fad or a picture of the second coming and then turn to what’s easy. As we all know, all of life’s rewards and accomplishments don’t come easy, sacrifice or compromise must be made to see the vision through. Ruby Cattle Company has always maintained a course, path, or direction regardless of phenotype or genotype. The “ground up” firm is very familiar with adversity and how to power through the challenges any modern day agricultural entity has in its path and that Is why the “R Diamond” will be a player in the industry for the next generation to come and most likely beyond. Nate and Leslie tied into two elite cow families in the early years and added a select few along the way, and those cow lines still exist today. Nate sampled a variety of sires early on as well and then settled into those that carried the prefix and the brand until he switched breeding directions almost five years ago. The foundation for flawless phenotype, skeletal integrity with quality, and body shape built the program in the formative years, and that enabled the smooth transition into what the program is today. As most of you know, Nate sampled some of the breed’s biggest numbered sires with big spread carcass profiles before making the trip to North Dakota to invest in the number one API sire of the breed, KBHR Homestead H016, and a red-hided calving ease prospect known today as KBHR Sriracha H127. He maintained the course and exclusively used the herd sires with limited looking over the top rail other than to sample some of the big growth sires like LBRS Genesis G69. From that point on, the new direction took the course, and the vision hasn’t wavered an ounce away from the documented brand of seedstock that you can find on Elk Street in Murray, Iowa. This year’s offering is saturated with industry merit! The cattle are bred with convenience and low input labor and management in mind along with the“born and raised”fescue adaptability. They are genetically superior and have the data to support the statement. Ruby Cattle Company has always been at the forefront of data submission, and it was once said that they turned in as much data and information as any breeder in the system. Why would you not want to do business with a firm that is willing to turn any bull in the offering behind a set of cows as they simply trust the process and the methods that have built the dynasty in southern Iowa. Please consider this opening dialogue to be your invitation to the 2025 Ruby Cattle Company Production Sale to be held on February 1st in first class auction venue on 1170 Elk Street, Murray, Iowa. The cattle will be very good, but the hospitality will be some of the best to experience in the business. If you should need any assistance with your selection process, please do not hesitate to reach out to any member of the Innovation Ag Marketing team to assist in any way. We hope to see you all there on sale day or prior to for a one on one showing from Nate.
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Please enjoy the offering, Graham Blagg Jered Shipman Tim Anderson
FEBRUARY 1, 2025
MURRAY, IOWA
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