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IN ACTION
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2021 Marketing Executive of the Year & President´s Club Winner EXECUTIVE DIRECTOR 4 VIVIAN YUN HO
eu.melaleuca.com
ENHANCING THE LIVES OF THOSE WE TOUCH
FRANK VANDERSLOOT
A MESSAGE FROM EXECUTIVE CHAIRMAN
Success – It’s a Choice!
The last 36 years have been exciting and full of great experiences and discoveries. I am grateful for how many great leaders who have joined us in our mission of enhancing lives through helping people reach their goals. We have made so many great friends and learned so much about life, about success, and about overcoming obstacles. Probably the most profound thing that I have learned is how different each individual is from another and how each person responds differently to any given situation than the next. Some people only dream about success, yet others act to create it. Some get discouraged easily; others seem to meet the same obstacles or the same failures with greater resolve. Some will consistently see the glass half empty, others you can depend on to see it half full and to also always find something positive about every situation. These responses to life’s situations are not an individual’s predestined fate but are almost always the result of how an individual chooses to respond. And yet almost every individual usually chooses to consistently respond in an almost predictable manner. It is also evident that the principles of success are universal: persistence, hard work, never giving up, the ability to stay focused,
confidence in themselves seem to always fall far short of reaching their dreams. One fact that should give everyone hope is that passion, hard work, persistence, and faith in oneself will always outperform intelligence, good looks, a great education, or wealthy parents. It is of significant importance to realize that these traits that make up the successful person are the result of our choices. In other words, we can always decide to exercise these traits or to respond in this way. The fact that one can often accurately predict how an individual whom you know well will respond to any given situation, does not mean they are predestined or that they must respond in that manner. It just means that they tend to be consistent in their choices. It is refreshing to see someone break out of the mold they have previously created for themselves and to decide to begin to respond differently to life’s situations. Such a change is obviously very difficult to make in oneself, as it seldom happens. When it does happen, it is a day worth celebrating. We are extremely grateful for the tens of thousands who constantly exercise hard work, persistence, and other principles
of success. Indeed, we owe our success to them! We agonize over how to help those who dream about success but who do not choose to exercise the principles that would create it. After 36 years of observing and working with those who consistently experience success as well as with those who consistently experience failure, it is clear that the only difference is the daily choices of the one versus the other.
taking personal responsibility, faith in oneself, a positive attitude, hope, love for others, specific goals, and a passion to achieve them. These are consistently the traits of those who experience success. Those who choose to exercise these traits seem to always come out on top.
Persistence, hard work, never giving up, the ability to stay focused, taking personal responsibility, faith in oneself, a positive attitude, hope, love for others, specific goals, and a passion to achieve them. ”
Sincerely,
@FLVanderSloot
On the other hand, those who lack focus, lack purpose, lack passion, give up quickly, become easily discouraged, always find something wrong, blame others, lack work ethic, and lack
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CONTENTS July / August / September 2022
How to live a better story Every human life on earth has a story to tell
A
ccording to Population Reference Bureau’s World Population Data, throughout Earth’s history, about 117 billion people have lived. 1 The current world population is 7.8 billion. That means we have the possibility of 117 billion stories in our human family, with 7.8 billion stories being written right now.
2021 Marketing Executive of the Year & President´s Club Winner EXECUTIVE DIRECTOR 4 VIVIAN YUN HO 21
There have been billions of people before. And there will be billions of people after.
And yet, how many will you encounter? Of those, how many will you remember? Probably an infinitesimally small fraction. And that begs the question of what makes these stories worth remembering. The truth is that we tend to remember the stories in which the main character takes heroic actions and makes difficult sacrifices to live a better story.
Bridging the income gap Rising costs are everywhere! Like a river threatening to flood, increased expenses for some of the most basic family needs are eroding and spilling over the banks of household budgets everywhere.
International President´s Club 2023
How to live a better story Every human life on earth has a story to tell
Pixar and Disney use a framework that breaks this down, 2 creating compelling stories that we’re likely to remember for the rest of our lives. So what’s their formula for a great story? And how do we write a better story for our lives to make sure that we leave something behind?
THORSTEN KILB General Manager
5
12
30
STORIES
Achievements Leaders
Conference Awards
Recognition
10
20
32
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THE STORY SPINE
• Increase longevity with the Peak Performance Nutrition Pack : Clinically proven in four human studies with our twice-patented Oligo mineral-absorption technology, the Peak Performance Nutrition Pack adds years to your life and life to your years. • Pamper your skin with Renew : Leave skin softer with fast-absorbing, long-lasting, replenishing relief that soothes, protects, and prevents even the driest skin by restoring its moisture. Wellness for every aspect of your body’s health can be found by branching out to previously overlooked Melaleuca products. You may find a new favorite that changes everything.
Did you know that the average Melaleuca Director 3 earned $8,199 in 2020? And that the average Senior Director through Senior Director 9 earned $68,269 in 2020? Now, what would that level of income mean to you? Achieving that level of income isn’t easy – quite the opposite, in fact. Building a Melaleuca business takes grit, courage, and consistency. THAT’S what makes a great story. It’s a true hero’s journey. Be sure to check out the Melaleuca income statistics to see all that is possible for you and your family. Melaleuca’s Mission Statement is “to enhance the lives of those we touch by helping people reach their goals SM , ” which means you’re teaming up with a purpose-driven organisation that’s serious about helping others and serving the world. Like the billions before, you’re busy living your life. That’s normal. But you are the author of your story. My challenge to you is to be intentional and live a story that will be remembered.
The Story Spine
Structure
Function
Building a Melaleuca
Once upon a time…
The world of the story is introduced, and the main character’s routine is established.
Beginning
business takes grit, courage, and consistency. THAT’S what makes a great story. It’s a true hero’s journey.
Every day… But one day…
Event
The main character breaks the routine.
Because of that…
There are dire consequences for having broken the routine. It is unclear whether the main character will come out alright in the end. The main character embarks upon success or failure. The main character succeeds or fails, and a new routine is established.
Middle
Because of that… Because of that… Until finally…
R
epeat income helps you focus on your priorities.
Climax
Melaleuca repeat income gives you another income stream to help you focus on the most critical priorities in your life.
And ever since then…
End
U
sing the Story Spine to improve your life’s story.
And what is the Event that you need to create to break your routine so that you can write a better story for your life? Like so many things in life, the solution is right in front of you. Countless families are using Melaleuca to live a better story – and you can too. Here’s how:
Pixar and Disney use a framework that breaks this down, creating compelling stories that we’re likely to remember the rest of our lives.
Too often, we live our lives in the Beginning. We start with a once upon a time filled with big goals and ambitions! Then we establish a safe routine and habits filled with predictability. We are all creatures of habit. And when we create patterns that lean toward pleasure over pain, we soon fall into a comfortable life. Now here’s the trap: We weren’t designed to settle for comfortable, were we? We are here to make a difference and use our talents to push outside our comfort zone – to discover what’s possible. Making this choice is how we write ourselves as the heroes of our stories. Do you notice how every Pixar and Disney story gets more fun and entertaining when the Event happens – when the main character breaks the routine? What areas of your life have become too comfortable?
M
elaleuca products help you live your life to the fullest.
Discover a new favorite product to shake up your routine and experience wellness from the inside out: • Immunity support with Activate-C : Vitamin C and zinc contribute to the normal function of the immune system. • Weight loss assistance with GC Control : Chromium contributes to normal macronutrient metabolism and the maintenance of normal blood glucose levels. Protein contributes to the maintenance of normal bones and muscle mass.
1. Toshiko Kaneda and Carl Haub, “How Many People Have Lived on Earth?” Population Reference Bureau, May 18, 2021. 2. Brian McDonald, Invisible Ink: A Practical Guide to Building Stories That Resonate , 2017, 170.
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What is your skin’s moisture barrier?
• Stay healthy on the inside. Keeping your skin healthy is just as much about what you put inside your body as what happens to the outside. Eat a balanced diet rich in fruits and vegetables, exercise regularly, and drink plenty of water. • Protect your skin from sun damage. Sunburns and other damage caused by harmful UV rays can dry out skin and reduce its ability to attract and retain moisture. Regular use of sunscreen and other skin care products with SPF will help keep your moisture barrier healthy. • Keep skin clean. Experts recommend showering 5–10 minutes daily in warm – not hot – water with a gentle cleanser. We recommend one of our Luxury Glycerin Bath Bars or Sun Valley® , Alloy® , or Renew® Body Washes . Pat skin dry with a towel and follow up with lotion to lock in moisture. • Moisturise daily with Renew Lotion . Especially in dry winter conditions, providing proper moisture to skin is key to a healthy moisture barrier. In clinical studies, Renew helped restore and strengthen the skin’s protective moisture barrier – even on severely dry skin! In just 24 hours, Renew restored the skin’s moisture barrier significantly better than the leading lotion, Eucerin® 2 . And after two weeks, Renew improved skin hydration 10 times better than Eucerin!
Your moisture barrier is the top layer of your skin and is formed by tough
skin cells called corneocytes. Your moisture barrier literally helps keep you alive. Without it, the water inside your body would escape and evaporate, leaving you completely dehydrated. Plus, your skin barrier is slightly acidic to create a buffer against harmful bacteria, viruses, and fungi that could damage your skin and lead to other infections. 1 This acidity level is often referred to as your skin’s pH.
Is your skin working for you or against you?
How can you strengthen your skin’s moisture barrier? The best way to strengthen your skin’s
moisture barrier is to keep yourself healthy. If you notice your skin becoming dry, flaky, or irritated, try these steps to improve the health of your skin.
How does a weak moisture barrier affect your overall health?
Put simply, the barrier keeps good stuff in and bad stuff out. A healthy moisture barrier reduces the number of bacteria that can enter your body. When essential water and electrolytes go missing, your skin becomes dry and cracks, and pathogens can more easily pass through your skin to wreak havoc on other parts of your body:
Renew your commitment to healthy skin. As the largest organ of your body, your skin plays an important role in keeping you healthy and preventing undue stress on your immune system – and it’s all made possible because of your skin’s moisture barrier.
1 Rebecca Joy Stanborough, “What to Know About Your Skin Barrier and How to Protect It,” Healthline, September 16, 2020. 2 Product names are registered trademarks of their respective owners.
Share Renew with others! Visit eu.melaleuca.com to find business-building resources to help you share Renew with others.
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7
CRITICAL BUSINESS-BUILDING ACTIVITIES
Melaleuca presents EUROPEAN
If you want to achieve your goals with Melaleuca, you need to focus on and repeatedly do these seven activities day after day and week after week.
1 Build Your Contact List
ACHIEVEMENT LEADERS The European Achievement Leaders are those businesses with the highest contribution index. The contribution index is the product of the net increase in their Organisational Preferred Customers during the prior 60 days, multiplied by the number of each leader’s personally enrolled Directors, plus their number of personally enrolled customers. Membership of this elite group is reviewed bi-monthly. In order to be recognised as a member of this team, leaders must submit a picture to Melaleuca.
Set Appointments 2
I want you to notice something about the Seven Critical Activities, the first four in particular. You cannot do Critical Activity 3, Share Overviews, before you do Critical Activity 2 or Critical Activity 1. That’s not how it works. These activities are in this order because that’s the order you’ll need to do them in. Before you can hold a Strategy Session, you need to present Melaleuca: An Overview and enrol a customer. And before you can do that, you’ll need to invite someone you know to your Overview. There’s a reason the first Critical Activity is not Set Appointments. Before you invite someone to your Overview, you should already have a relationship. The first thing to do is add their name to your contact list and begin establishing a relationship. When the time is right, you can invite them to attend a Melaleuca Overview and make a decision about Melaleuca. We are a “warm market” company. The right way to build your business is with people who know you, like you, and trust you. So before you approach someone to set an appointment, take the time to build a genuine relationship with them. As you help them reach their goals, you’ll find that those personal relationships can be just as rewarding – if not more so – as your income from your Melaleuca business.
Share Melaleuca: An Overview 3
Hold Strategy Sessions 4
Celebrate Success 5
Vivian Yun Ho Executive Director 2 United Kingdom
Izabela Zając Senior Director 8 United Kingdom
Man Chow Senior Director 5 United Kingdom
Always Be Involved
with Fast Track 6
Lead by Example 7
Igoris Nebaraka & Tamara Nebaraka Senior Director Germany
Galina & Ivan Malysko Senior Director 4 Germany
Vanessa Rusezki-Drews & Mose Rusezki Senior Director 4 Germany
– FRANK VANDERSLOOT MELALEUCA EXECUTIVE CHAIRMAN
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Facing the facts: Erratic financial circumstances are widening the gap
50% Gas
19% Beef
17.8% Rent
4.7% Wages
North Americans have experienced an unprecedented economic upheaval over the past two years – record unemployment, supply chain bottlenecks, labor shortages, and record levels of inflation. Here are some of the facts: As of February 2022, the average family is spending about $276 more each month on household expenses compared to 2018 and 2019. 1 More than 61% of Americans reported they now are living paycheck to paycheck. 2 Gas prices skyrocketed 50%, putting a strain on the cost of commuting to work and forcing families to travel less. 3 Beef prices jumped 19%, ballooning grocery budgets and forcing families to make more affordable meals with less expensive meats like pork and chicken. 3 Rent spiked a whopping 17.8% between January 2021 and January 2022. The median rent price as of January 2022 was $1,312. 4 While prices rose, so did wages. But not at a similar rate. Even with a 4.7% annual increase in wages to an average of $31 an hour, most workers still received a 2.4% pay cut in 2021 because of inflation. Wage increases in only the bottom 25% of earners narrowly outpaced inflation by 2.3%–3.0%. 3 It’s no surprise then that a new Bankrate survey reported that many Americans have less money in their savings accounts today than they did two years ago. Only 17% of Americans have more money in their accounts today, while 34% have less. Another 42% were able to maintain the same level of savings. 5 But overall, 51% of Americans have less than three months’ worth of income saved in an emergency fund. 25% reported having no emergency fund at all, up from 21% in 2020. Millennials are more heavily affected –57% reporting they couldn’t cover three months’ worth of expenses. Gen Xers are not far behind with 49% unable to cover three months of expenses. 5 To feel financially secure, Americans reported that they would need to make about $122,000 annually –more than double the average national salary. 1
$276
Rising costs are everywhere! Like a river threatening to flood, increased expenses for some of the most basic family needs are eroding and spilling over the banks of household budgets everywhere. Thousands are coming to Melaleuca – building bridges of supplemental income to take them safely over the raging and unpredictable waters of the economy.
SECURE
1 Ariel Zilber, “Inflation Costs the Average US Household $276 More a Month, Study Says,” New York Post , February 10, 2022. 2 Jessica Dickler, “Despite Rising Wages, 61% of Americans Are Still Living Paycheck to Paycheck, Report Finds,” CNBC, February 17, 2022. 3 Greg Iacurci, “Despite Higher Wages, Inflation Gave the Average Worker a 2.4% Pay Cut Last Year,” CNBC, January 12, 2022. 4 Chris Salviati et al., “Apartment List National Rent Report,” Apartment List, January 27, 2022. 5 Sarah Foster, “Survey: More than Half of Americans Couldn’t Cover Three Months of Expenses with Emergency Savings,” Bankrate, July 21, 2021.
These results are not typical.
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Bringing her plan B into focus Amy Donovan Senior Director 8 Newfoundland and Labrador
Enrolled May 2020 In spring 2020, Amy Donovan watched in dismay as the vast majority of the weddings she was scheduled to photograph were canceled. As she issued obligatory refunds to equally heartbroken clients, she had no idea what to do next. “I had no work on the horizon,” Amy remembers. “I was in a panic. So I called my friend Executive Director 4 Jessi Harris, who I knew was building a business with Melaleuca. She showed me her business report, how many customers she had enrolled, and what that looked like financially. That’s when I decided I was going to do it too!” Amy enrolled 25 new Customers the month after she enrolled and immediately advanced to Director 4! In that moment, she knew that building a Melaleuca business
was exactly what she needed to keep from depleting her savings as she waited for her photography business to pick up again. Since then, Amy has used her bonuses to help pay off debt and rebuild savings. In February, she traveled to Melaleuca Global Headquarters to receive invaluable instruction at Road to Executive Director. Today, Amy can hardly imagine what her life would have been like without Melaleuca. “It would have been a complete financial disaster,” she says. “I had no plan B – just some savings that wouldn’t have lasted long enough. Now I know I always need to have a financial plan B!” Amy loves that her new plan B with Melaleuca is helping her find better balance as her photography business recovers. Because of her residual income,
she can be more intentional about scheduling weddings while simultaneously shifting her focus back to what she loves most – taking portraits.
Bridge troubled waters with Melaleuca When Melaleuca opened its doors in 1985, Melaleuca founder and Executive Chairman Frank VanderSloot envisioned helping average families earn additional income to help them get ahead in life. The business model was simple: share Melaleuca’s superior wellness products with others, earn commissions from your customers’ orders each month, and receive bonuses and incentives as you help others build Melaleuca businesses too. For 37 years, thousands of Melaleuca Marketing Executives have benefited from receiving supplemental income each month from their Melaleuca business. Most businesses only earn a small amount each month. But there is a smaller number who have dedicated significant time to working hard and, due to other factors, earn thousands each month! While Frank knew Melaleuca businesses
“I had no plan B – just some savings that wouldn’t have lasted long enough.”
“I studied journalism, but I didn’t like having to report on events that made me sad,” Amy says. “Photography was the happy part of that world. But even that happy part became stressful as I had to constantly look for new clients. Now I can just go back to shooting things I love, and it doesn’t even feel like work!”
would become valuable, he couldn’t have predicted the kinds of challenges the average family has faced throughout Melaleuca’s history. Melaleuca has become a lifeline for so many struggling families. Building a Melaleuca business has become about more than just a little extra income. For some, Melaleuca is a vital plan B that has helped them weather the variety of unpredictable economic storms that have come their way. The following seven stories illustrate just a small portion of the hope and help that Melaleuca gives to families everywhere. What will your story be?
“Inflation is bad news. We don’t want to see pressure put on people’s households like what’s happening right now. Their expenses are going up faster than their wages are. They are looking for a way to make up the difference, and we have the answer for that. We’re in a good place, at the right time. We’re changing lives here. I’m proud of where we are going. And I’m proud of how we got here.”
No sweeter rescue Elizabeth Martinez Senior Director 2 California
Enrolled November 2017 Elizabeth Martinez enrolled with Melaleuca in 2017, during a difficult period of her life. Shortly after going through a divorce, she began to suffer from some serious health problems. Along with treatments from her doctor, the Melaleuca products Elizabeth uses helped improve her health – especially the Peak Performance Pack . Little by little, she recovered the energy and strength to perform everyday tasks. Impressed by the results, Elizabeth shared the online store with those around her and started to build a solid, growing organisation. “Something that drove me to build a Melaleuca business was being able to earn income for my retirement,”
income. In times of adversity, her Melaleuca business has provided priceless support to help her navigate life’s hardships.
she explains. “My Melaleuca income is helping me a great deal, not only to pay the bills but also to help support my parents. I love that the Car Bonus pays for my car every month.” Elizabeth is more than grateful for the additional income that allows her to enjoy greater financial security and peace of mind. “I run a dessert business,” she explains. “I’ve been selling desserts on the street for years. My work allows me to have control over my own schedule, devote time to Melaleuca, and spend time with my children.”
“Melaleuca really came to the rescue.”
– Melaleuca Executive Chairman Frank VanderSloot
“In recent years, I became very ill and was hospitalized,” she says. “I got out of the hospital, grateful to God for being alive, but the bills kept coming, and for nearly two and a half months I couldn’t sell my desserts. But my Melaleuca checks helped cover our expenses, and I even had some money left. Melaleuca really came to the rescue.”
Through personal experiences, Elizabeth has come to know the power of residual
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These results are not typical.
Never too old to have a dream Joyce Galewick Director Arizona
Building a brighter future Meghan & Adrian Dirk Senior Directors 8 Alberta
Enrolled January 2022 At age 87, Joyce Galewick has learned a thing or two throughout her life about building businesses and helping others see the value of quality products. Now her Melaleuca business benefits from her extensive professional experience, and she’s thrilled to be just getting started! “I was thinking one day, ‘I’ve got to do something else with my life!’” she remembers. “So that night I said, ‘Dear God, please show me a way that I can make some extra money with something that changes others’ lives.’ The next morning Markeing Executive 2 Ron Ramer called me and I enrolled!” Joyce is off to a fast start! She enrolled nine customers in her first month and advanced to Director on Pacesetter. She’s not afraid
Enrolled March 2020 Before enrolling with Melaleuca, life seemed to be going just as Meghan and Adrian Dirk had planned when they started dating in high school. Adrian earned enough working in the oil and gas industry to provide the necessities for their family. Meghan could be home to raise their children. And they could afford little extras for their family after Meghan opened an in-home brow business. But then a turn in the economy upset their sense of security. Meghan’s brow business suddenly slowed, and the bonuses Adrian was used to earning in addition to his salary disappeared. As the Dirks braced for a financial disaster, they began cutting back on expenses wherever they could, even applying to defer their mortgage payments for six months.
That’s when Meghan decided to reach out to her best friend about buying more affordable wellness products. Three days after getting her EcoSense ® Safer for Your Home Pack , Meghan couldn’t help but share what she had discovered with others. “I didn’t really know what I was doing,” Meghan remembers. “I was just going for it – sharing products, enrolling customers, and helping others. And it felt so good!” Meghan’s first Melaleuca check was just enough to keep their family afloat amid all the uncertainty. Today, with Meghan’s growing Melaleuca income and Adrian’s employer now recovering, the Dirks are able to better provide for their family. They have focused on things that are meaningful – like finishing some needed renovations to their home, putting their
daughters in dance lessons, and helping their teenage son go on a school trip to Quebec.
up with all her bills but allows her to have some fun money as she helps others. “I call my little group the Dream Catchers,” Joyce says. “We are going to catch our dreams and follow them! There are so many ‘dream stealers’ out there who want to keep us from doing great things. But I think that if you have a dream at any age, you’ve got to find a way to make it come true. And Melaleuca opens the door!” In fact, Joyce even authored a simple poem that sums up her experiences with Melaleuca: You’re never too old to have a dream. You’re never too old to build a team. When you get old, you don’t have to stop, Because at Melaleuca you can still reach the top!
to talk with anyone about the products she loves. She even enrolled her hairstylist in the middle of getting a perm! For the first time in her life – after being divorced once, widowed three times, and losing two daughters to cancer – Joyce is living alone. “Melaleuca has given me a purpose for my day,” Joyce says. “It has given me something to do with my life.”
“I love sharing Melaleuca with others because I know what it’s done for me.”
“I love sharing Melaleuca with others because I know what it’s done for me,” Meghan says. “A friend of mine is going through some hard things. Every month when she gets her Melaleuca check, she tells me, ‘If it weren’t for you, I don’t know where I’d be.’ She reminded me that you don’t know what Melaleuca will do for someone, like it has done for us. Because of Melaleuca, we feel at peace. Because of Melaleuca, our future is bright.”
“Melaleuca has given me a purpose for my day. It has given me something to do with my life.”
Joyce now relies on a limited retirement income to cover her expenses. Building a Melaleuca business not only helps her keep
Something so noble Angelina & Miguel Castro Senior Directors Texas
A lost job and newfound hope Harold Bosch & Agnes Ramirez Senior Directors 6 Puerto Rico
Enrolled July 2007 When Angelina Castro heard about Melaleuca in 2007, she was somewhat skeptical. From a distance, she mistakenly confused Melaleuca with an MLM company she’d had bad experiences with in the past. However, she discovered that The Wellness Company is nothing like an MLM once she listened carefully to what it was all about. “When I saw the Melaleuca Overview, I said, ‘This makes all the sense in the world! Is it real? Does something so noble really exist?’ I decided to enrol right there, and I started building my business. Less than a year later, I reached Director 9.” Then, for personal reasons, Angelina put her business on hold, and for the following 12 years she continued enjoying the products as a loyal, happy customer. When
Enrolled June 1993 One summer day in 1993, Harold Bosch came home with bad news: he’d just lost his job. As he walked in the door he found his wife, Agnes, listening to a Melaleuca Overview. She was thrilled about the idea of using safer products and earning an additional income. After discussing it with Harold, Agnes enrolled their family with Melaleuca to try the products and give the business a chance. She advanced to Director status in only two weeks. Throughout the years, her business grew little by little until it became a valuable income source for her family. “Our Melaleuca income helped us provide a good education for our four children,” Agnes says. “It helped us maintain a healthy lifestyle and gave us the means to
she finally decided to resume her business, she worked with great dedication and commitment, growing her organisation little by little until she reached Senior Director in May 2020. The income Angelina earns with Melaleuca is a great addition to what her husband, Miguel, earns as a welder. “The fact that we’re not in the agony of living from paycheck to paycheck is so reassuring,” she says. “My income covers extra expenses and any additional needs that might arise in the family, and that gives me incredible peace of mind.” Today, Angelina builds her business with the goal of continuing to enhance not only her family’s quality of life but the lives of those all around her. Few things are more
rewarding to her than making a difference in other people’s lives.
help our children reach their goals.” Soon after Agnes enrolled, Harold found another job in marketing and sales, and he later started his own industrial equipment business. But Melaleuca was always there to provide substantial financial support for the family. Finally, in 2005 Harold was able to dedicate all his time to building with Agnes. “We determined that building a Melaleuca business together was the best choice,” he says. “We saw that our Melaleuca business was a means to creating true residual income. It was something that could support, prepare, and propel us in the coming years.” When they think about all that Melaleuca has given them during the last 29 years, Agnes and Harold feel deeply grateful. And
their joy multiplies when they consider the lives they’ve changed along the way.
JULY / AUGUST / SEPTEMBER | EU.MELALEUCA.COM 17 wellness in all areas,” Agnes adds. “But the happiness of seeing others reach their goals is something you don’t find in other places. It feels so incredibly good when someone in our team gets ahead.” “The things we enjoy the most are the flexibility Melaleuca gives us,” Harold says, “the lifestyle we can have, and the time we can share with our family and with each other.” “For us, Melaleuca means health and “It feels so incredibly good when someone in our team gets ahead.”
“My deepest desire is to change many lives – to leave the world a better place,” she says. “I want people to know that there’s something that can help any family improve their financial situation. Melaleuca is a vehicle that can help them dream again and be excited about the future.” “I want people to know that there’s something that can help any family improve their financial situation.”
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These results are not typical.
YOUR EXCLUSIVE LEADERSHIP EXPERIENCE IS WAITING!
So much more than average Jefferson & Tre Green Corporate Directors 4 Georgia
Enrolled June 2017 When Executive Director 9 Klinton Keller reached out to Jefferson Green in June 2017, Jefferson was ready. Once he saw Melaleuca’s Annual Income Statistics, he was all in. He was ready to engage a lifetime of experience to build his own Melaleuca business with passion and drive. He was poised to accomplish the extraordinary! By May 2018, thousands of Customers had enrolled through Jefferson’s efforts and helped him advance to Corporate Director 2 – a feat very few make the effort to achieve, even after decades of hard work. Today, Jefferson and his organisation have helped more than 10.000 Customers experience the life-enhancing products of Melaleuca. And his personal enrolees have collectively earned over $7 million. Though Jefferson has been receiving checks from Melaleuca for the past 55 months, it’s the check he earned in his second month that sticks in his mind most. “I had opened a separate bank account just for my Melaleuca earnings,” Jefferson explains. “After seeing that check come in, I bought a $2 cup of coffee – and my debit
card went through. Then I went to the bank and withdrew $20 from the ATM. Then I walked inside the bank and withdrew more. That’s when I said, ‘This is real!’ I went back to my car and cried. I had no reference point to feel like that was a normal event in my life. I knew at that point that my life was changing forever.” Today, Jefferson is most grateful that, in 2020, his Melaleuca business gave him the flexibility to meet and date his wife, Tre, while he lived in Georgia and she lived in Maryland. “I didn’t really know what his career was,” Tre recalls. “He was always in Maryland visiting me! When he finally shared what he did for a living with Melaleuca, the flexibility he enjoyed resonated with me most. I love that he owned his time.” Tre has worked in the beauty industry for more than 20 years as a salon owner, platform artist, and educator. She loves helping others look and feel amazing – so naturally, she shares Sei Bella products with others. Now she and Jefferson have set their sights on eventually becoming Presidential Directors.
“We are grateful for all the Marketing Executives who came before us and made tremendous sacrifices along the way,” Jefferson says. “We really feel like we are here today because we are fortunate enough to stand on the shoulders of so many giants who paved the way. We fully embrace our ongoing responsibility to enhance the lives of others and help them reach their goals.” “We really feel like we are here today because we are fortunate enough to stand on the shoulders of so many giants who paved the way.”
Road to Senior Director DIRECTORS, IT’S YOUR TIME to join the class of Directors 4 and above and attend October 2022 Road to Senior Director! Road to Senior Director is a once-in- a-lifetime opportunity: You’ll get all the tools you need to grow your business, receive recognition for your success, and build lifelong relationships. Set your goal to reach Director 4 by August 31 2022 and join us live in October!
Building a Melaleuca business takes hard work and consistency. Over time, your residual income can grow!
ROAD TO SENIOR DIRECTOR | OCTOBER 21–23, 2022 | CRACOW, POLAND
eu.melaleuca.com | RTSD2022 | WithMelaleucaIWill |
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These results are not typical.
2023 CONFERENCE
Award Competition Rules
Vivian Yun Ho started her journey with Melaleuca in November 2017 when she went to see her parents in China and was introduced to Melaleuca’s EcoSense products. Being impressed by the effectiveness of these products she decided to join Melaleuca as a customer because she was looking for a long time for safer and more cost effective products. “As a mum, this is the exactly the product I have been looking for: safe, cost effective and eco-friendly. Moreover, I can’t believe I have changed brand and changed my life at the same time.” Shortly after Vivian became a customer her enroler introduced her to the opportunity of making an income with Melaleuca by simply referring new customers to Melaleuca. In the beginning Vivian was struggling since she has never been a businesswoman nor was she confident enough to talk to others about Melaleuca products. But after being at the 2018 US Convention everything changed for Vivian. She now knew what she had to do and believed in herself. She turned around her whole life from being shy and introverted to being pro-active and outgoing. “Melaleuca has given me a glorious turnaround, from a full time wife and mum to a businesswoman, a leader. Melaleuca is my first career, also my one and only ambition. With Melaleuca, it has helped me to find my purpose in life and my career.” Vivian said. Her belief and desire to set a good example in life for her two boys is what drives Vivian and lets her never give up. “This is a wonderful career opportunity for every one of us, we can build our business and take control of our own success. We can all make our dreams come true, we can all pass on our wellness through the promotion of environmental protection.“ says Vivian Yun Ho, Marketing Executive of the Year and Presidents Club Winner. VIVIAN YUN HO 2021 EUROPE MARKETING EXECUTIVE OF THE YEAR AND PRESIDENTS CLUB WINNER
Marketing Executive of the Year
Awarded to the Marketing Executive who is the Number 1 Leader on President’s Club.
Team of the Year
Marketing Executives who are part of the Marketing Executive of the Year’s organisation.
President's Club
See official President's Club business rules for details.
Leaders on the Move
Awarded to New & Advancing Senior Directors and to ALL Executive Directors and above.
Awarded to Marketing Executives with the highest number of new personal Senior Directors or Executive Directors developed and have a 12-month average Personal Customer Retention Rate of 90% or higher. Directors Awarded to the Top Directors with the highest index of Net Preferred Customer Growth and the highest number of new personally developed Directors. Senior Directors Awarded to the Top Senior Directors with the highest index of Net Preferred Customer Growth and the highest number of new personally developed Directors and have a 12-month average Personal Customer Retention Rate of 90% or higher. Executive Directors and above Awarded to the Top Executive Directors and above with the highest index of Net Preferred Customer Growth and the highest number of new personally developed Directors 3 and have a 12-month average Personal Customer Retention Rate of 90% or higher. Awarded to the Top Marketing Executives with the highest number of Active and Preferred Customers in their organisation who have also developed a new personal Director and have a 12-month average Personal Customer Retention Rate of 90% or higher.
Leadership Growth
Achievement Leaders
Business Builder Award
Personal Director Growth
Awarded to Marketing Executive with the most net personal Directors Developed.
Personal Director 3 Growth
Awarded to Marketing Executive with the most net personal Directors 3 Developed.
Awarded to the Top Marketing Executives with the most Commission Rate Directors 3 and above with a 12-month average Personal Customer Retention Rate of 90% or higher.
Organisation Director 3 Growth
Personal Enrolee Advancement Award
Awarded to the Top Marketing Executives with the most Commission Rate Directors 3 and above with a 12-month average Personal Customer Retention Rate of 90% or higher.
Awarded to Marketing Executives with between 50 - 99 personally enrolled Active and Preferred Customers as of December 31, 2022. Inherited customers are not included.
Half Century Club
Awarded to the Top Marketing Executives with the most personally enrolled Active and Preferred Customers with 20/20, and have a 12-month average Personal Customer Retention Rate of 90% or higher, as of December 31, 2022.
20/20 Club Leader Award
Awarded to the Top Marketing Executives with the highest New Growth (minus roll-ups) in organisational Preferred Customers and have a 12-month average Personal Customer Retention Rate of 90% or higher.
Preferred Customer Growth
Awarded to the Top Marketing Executives with a 12-month average Personal Customer Retention Rate of 90% or higher and positive Preferred Customer New Growth of 100.
Retention Award
Lifetime Earnings Award
Awarded to Marketing Executives who have a lifetime earnings of €/£ 1 million (zł 4 million) or more.
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GIVE IT TIME Your skin might not take to a new routine right away. Our skin goes through a 28- day renewal cycle, so any good routine will take about a month to fully adjust! Some people may even experience breakouts and minor irritation as their skin gets used to the products they’ve introduced to it. When you’ve found what works for you, customise a regimen for your skin’s needs and make sure that you do it morning and night. Note: If minor irritation continues longer than a month, you may be using the wrong products for your skin type or applying the products incorrectly. CATER TO YOUR NEEDS Personalise your skin care routine. Your skin health is largely dependent on your skin type, which explains why our skin’s maintenance level is not the same as others. Certain complexions need extra hydration (especially ageing skin because it loses moisture and elasticity over time), some are prone to blemishes and benefit from mattifying products (this skin type has sebaceous glands that produce an abundance of oil), and others need brightening (dull and uneven skin types with a rough texture and sun spots). Your environment also affects the state of your skin. Those who live in humid climates can benefit from mattifying products even if they aren’t prone to blemishes; desert dwellers may benefit from extra moisture because the air sucks them dry. If you live in a city, pollutants in the atmosphere can cause a range of skin problems, including dullness and rough textures. Hence the need to brighten and rejuvenate! CONSISTENCY IS KEY Be patient! Real results will not show up overnight. We lose millions of dead skin cells every day. This means that the healthy and vibrant skin you have today can instantly look dull and tired tomorrow as your skin cells get ready to shed. Keeping up with a constant skin care routine will help maintain your skin’s radiance so you always look your best. Preventing potential issues now – such as lines, skin discolouration, and more – is easier than trying to fix your concerns with expensive surgery or treatments as a result of neglect. Here are three things to keep in mind when starting a new skin care routine:
right this way! Healthy skin, Good skin doesn’t simply come from good genes. Your daily habits – from diet to hydration to rest – all matter when it comes to a glowing complexion. Equally important is having a quality skin care routine.
Your skin is your body’s largest organ. Not only does it protect you from microbes such as bacteria, viruses, and other infectious agents, but your epidermis also helps regulate your body temperature and permits the sensations of touch, heat, and cold. That’s why it’s so important to take care of it! Since we’re dealing with different skin types and concerns that shift with the seasons (and as we age), there’s no “one size fits all” regimen that works for everyone.
4 Steps to healthier skin Step 1: CLEANSE Remove make-up, dirt, and oils that Step 2: TONE Restore the pH of your skin
Step 3: TREAT Serums are like superfood for your skin. Smaller particles deliver a high concentration of actives to fight the signs of ageing.
Step 4: MOISTURISE Moisturising after cleansing, toning, and treating will prevent your skin from drying out – keeping it nourished, smooth, and hydrated.
and remove any unwanted dirt and oil that cleansing may have missed. Plus, toning preps your skin for serums and moisturisers!
can clog pores and cause blemishes, dry patches, and dullness.
RACHAELL KO, USA CUSTOMER SINCE 2018
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ALL ROADS LEAD TO MELALEUCA
Our panel of hairstylists and barbers
Why hairstylists and barbers love Melaleuca
SENIOR DIRECTOR 3 Sara Stukel
SENIOR DIRECTORS 5 India & John Hall
Senior Director 3 Sara Stukel has worked at a salon for 24 years. She discovered Melaleuca when her best friend shared a bag of products and told her to try them out. She finds that using the products with her customers is the perfect way to create curiosity and naturally introduce them to a new store.
Senior Director 5 John Hall lives in Maryland but has barbershops in Alexandria, Virginia. John was introduced to Melaleuca in the spring of 2020, when his barbershops were closed, and he was attracted to the idea of supplemental income.
DIRECTOR 9 Shawna Love-Williams
SENIOR DIRECTOR 5 Tracy Cannon
WE’VE ALL CHOSEN DIFFERENT LINES OF WORK and within these professions have worked hard to get ahead. But no matter how hard you work, there are times when it feels impossible to increase your earning potential. At Melaleuca, many have discovered a way to break those barriers. In fact, the hard work that you have already put into establishing yourself as a trusted professional could amplify your returns when you start a Melaleuca business. Think of the skills that you have developed in your career, such as the ability to build trusting
relationships and a strong network of influence and the ability to communicate with nuance. These are exactly the tools that make for a powerful Marketing Executive. This month, we’re highlighting those builders who come from a background in hairstyling. We spoke with four successful Marketing Executives about why they love shopping and building businesses with Melaleuca. Use their advice and insights to confidently share Melaleuca with anyone on your contact list who has a similar résumé.
Director 9 Shawna Love-Williams discovered Melaleuca when she began looking for more natural, safer cleaners. She liked the products so much that she started sharing them in her first month and found that the Sei Bella ® hair products were a perfect fit for her salon. Shawna finds that using the products on her clients is the best way to create interest.
Senior Director 5 Tracy Cannon started building a Melaleuca business in 2011. Tracy takes detailed notes on what products each client has tried and uses them expertly to plan her follow-up. This allows her to remember her customers’ opinions and deliberately but casually expose them to a range of products.
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A strong relationship Think of the people that you share your personal stories with and take advice from. Odds are pretty good that your hairstylist is one of them. As Tracy says, “We know everything about our clients, so it’s easy to help them in some way with Melaleuca products. We have a finger on the pulse of our clients and their families.” Consider how much faith you’re placing in their skills. “It takes a lot for someone to go and sit in somebody’s chair because they’re entrusting that individual with their head – with their hair,” John says. “Once that relationship is built, it’s powerful. I hear a lot of guys say that they’ve only had two or three barbers in their lifetime.” “I’ve had a lot of the same clients for 20 or even 30 years,” Shawna explains. “They trust me. That gives me the ability to speak to their needs.” “Beauty professionals have an advantage just because they see and interact with so many people on a daily basis,” John says. “Being able to present something like Melaleuca to someone that really trusts you gives a beauty professional the upper hand.” A captive audience Clients have already scheduled one-on-one time with you. Your in-home presentation is now an in-chair presentation. It’s simply a matter of finding the right moment to introduce the products and a different store. “My clients are immersed in a world of products at the salon – I have them all displayed,” Sara says. “I share how to use the products they love. They see the difference right away.” “I have my candles burning. I have the diffuser in the salon. Clients have a nice ambiance going on around them,” Shawna says. “But more than anything else, I have my client’s trust. I’ll use a product on them and wait for them to ask, ‘What is that you just used in my hair?’” “Even though I don’t have it all displayed like a store, I have Melaleuca products everywhere in my salon,” Tracy says. “I use the shampoo when I wash their hair. I have Renew at my station. Everybody who sits in my chair tries it. I literally enrolled eight customers with Renew .” The salon also provides an opportunity to showcase other products, like the cleaners. “I wash the capes in MelaPower ,” Sara says. “I clean the salon with the EcoSense products so everything is safer for me. The past nine years I’ve saved my own skin by using the Melaleuca products instead of bleach and
harsh chemicals. So I’m not only helping myself but also helping my clients by using things that are safer.”
IDEAS FOR GREAT
An additional stream of income “There’s peace of mind knowing that you have supplemental income if you’re living paycheck to paycheck, which some hairdressers do,” says Tracy. “I was introduced to Melaleuca by one of my customers when I was waxing her eyebrows. I was looking for supplemental income because hairdressers have slow times during the year, and I wanted to bridge that gap.” “Hair care has always been there for me – a computer or robot can never take over what I do,” Sara says. “It really didn’t hit me how important supplemental income was until I shut down and everything completely changed. If it weren’t for my Melaleuca checks coming in, I would not have had food on the table. I thought, ‘Oh my goodness, this is what Frank meant by having multiple streams of income.’” “I’ve been a barber pretty much all my life,” John says. “I love it. I found my niche early.” John learned about Melaleuca when his barbershops were closed as nonessential businesses. “My enroler, Senior Director 6 Stephan Atkins, reached out to me and said he had something to show to me – an online store.” A little more than a year later, John feels that the two businesses are a great fit. “Hair and Melaleuca kind of go hand in hand.” Sara points out that the earning potential for sharing Melaleuca is much greater than for sharing a product from the salon. “As a hairstylist, it’s a totally different thing to sell products off the shelf. If you’re working for somebody else, you make a small commission on that, like 10%. That’s $1 that I might bring home on my own paycheck. When I share the whole Melaleuca store, where customers can get products for their whole family and shop every single month, that supplemental income is completely different.” The supplemental income is a great motivator, but there are other benefits from being a part of the Melaleuca family. “One of my favorite parts of Melaleuca is helping somebody else do this business,” Tracy says. “That gets me excited.” “I just love the way Frank says that hopefully we can grow old together,” John says. “I tell that to my team. I look forward to growing old with all of them. We’ve developed some great relationships.”
APPROACHES Not sure how to approach the hairstylists on your contact list? Try some of these ideas below! John’s go-to approach: “At the stage of my life right now, being in my forties, I’m really becoming more health conscious and want to help my peers be a little more health conscious.” John finds that conversations about health naturally lead to conversations about the benefits of Melaleuca’s supplements, like Peak Performance . “A lot of my guys have been really grateful for suggestions,” John says. Sara’s go-to approach: “Convenience is a huge selling point. You don’t have to wait for the big-box store to be open. You can just order from your jammies in bed and have the products delivered to you. When you’re in the salon, I can show you how to use the products and share more about it. And it’s not only for your hair – you’re going to get products for your family.” Shawna’s go-to approach: “When I talk with another hairstylist, I mention that most of us are self-employed. We have to pay for our own benefits. We don’t want get sick a lot, so we need to be healthy ourselves. And we also need something to fall back on when it’s time for us to retire. My lead-in with another hairstylist is ‘What are you doing in the way of retirement?’ Because the supplemental income is a big draw. So when talking to stylists, show them your success and offer them your assistance with helping them grow their business.” Tracy’s go-to approach: Her advice to other hairstylists is to casually introduce the products. “If a client is not a Melaleuca customer, they’re going to experience Melaleuca products the first day because they’re going to use Renew . They’re going to smell the shampoo when you wash their hair. They’re going to say, ‘I love that smell. What is that?’ ‘Oh, that’s a brand that I use called Sei Bella . It’s amazing. I don’t sell it, but if you ever want to try it, I can help you get it wholesale.’”
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