A strong relationship Think of the people that you share your personal stories with and take advice from. Odds are pretty good that your hairstylist is one of them. As Tracy says, “We know everything about our clients, so it’s easy to help them in some way with Melaleuca products. We have a finger on the pulse of our clients and their families.” Consider how much faith you’re placing in their skills. “It takes a lot for someone to go and sit in somebody’s chair because they’re entrusting that individual with their head – with their hair,” John says. “Once that relationship is built, it’s powerful. I hear a lot of guys say that they’ve only had two or three barbers in their lifetime.” “I’ve had a lot of the same clients for 20 or even 30 years,” Shawna explains. “They trust me. That gives me the ability to speak to their needs.” “Beauty professionals have an advantage just because they see and interact with so many people on a daily basis,” John says. “Being able to present something like Melaleuca to someone that really trusts you gives a beauty professional the upper hand.” A captive audience Clients have already scheduled one-on-one time with you. Your in-home presentation is now an in-chair presentation. It’s simply a matter of finding the right moment to introduce the products and a different store. “My clients are immersed in a world of products at the salon – I have them all displayed,” Sara says. “I share how to use the products they love. They see the difference right away.” “I have my candles burning. I have the diffuser in the salon. Clients have a nice ambiance going on around them,” Shawna says. “But more than anything else, I have my client’s trust. I’ll use a product on them and wait for them to ask, ‘What is that you just used in my hair?’” “Even though I don’t have it all displayed like a store, I have Melaleuca products everywhere in my salon,” Tracy says. “I use the shampoo when I wash their hair. I have Renew at my station. Everybody who sits in my chair tries it. I literally enrolled eight customers with Renew .” The salon also provides an opportunity to showcase other products, like the cleaners. “I wash the capes in MelaPower ,” Sara says. “I clean the salon with the EcoSense products so everything is safer for me. The past nine years I’ve saved my own skin by using the Melaleuca products instead of bleach and
harsh chemicals. So I’m not only helping myself but also helping my clients by using things that are safer.”
IDEAS FOR GREAT
An additional stream of income “There’s peace of mind knowing that you have supplemental income if you’re living paycheck to paycheck, which some hairdressers do,” says Tracy. “I was introduced to Melaleuca by one of my customers when I was waxing her eyebrows. I was looking for supplemental income because hairdressers have slow times during the year, and I wanted to bridge that gap.” “Hair care has always been there for me – a computer or robot can never take over what I do,” Sara says. “It really didn’t hit me how important supplemental income was until I shut down and everything completely changed. If it weren’t for my Melaleuca checks coming in, I would not have had food on the table. I thought, ‘Oh my goodness, this is what Frank meant by having multiple streams of income.’” “I’ve been a barber pretty much all my life,” John says. “I love it. I found my niche early.” John learned about Melaleuca when his barbershops were closed as nonessential businesses. “My enroler, Senior Director 6 Stephan Atkins, reached out to me and said he had something to show to me – an online store.” A little more than a year later, John feels that the two businesses are a great fit. “Hair and Melaleuca kind of go hand in hand.” Sara points out that the earning potential for sharing Melaleuca is much greater than for sharing a product from the salon. “As a hairstylist, it’s a totally different thing to sell products off the shelf. If you’re working for somebody else, you make a small commission on that, like 10%. That’s $1 that I might bring home on my own paycheck. When I share the whole Melaleuca store, where customers can get products for their whole family and shop every single month, that supplemental income is completely different.” The supplemental income is a great motivator, but there are other benefits from being a part of the Melaleuca family. “One of my favorite parts of Melaleuca is helping somebody else do this business,” Tracy says. “That gets me excited.” “I just love the way Frank says that hopefully we can grow old together,” John says. “I tell that to my team. I look forward to growing old with all of them. We’ve developed some great relationships.”
APPROACHES Not sure how to approach the hairstylists on your contact list? Try some of these ideas below! John’s go-to approach: “At the stage of my life right now, being in my forties, I’m really becoming more health conscious and want to help my peers be a little more health conscious.” John finds that conversations about health naturally lead to conversations about the benefits of Melaleuca’s supplements, like Peak Performance . “A lot of my guys have been really grateful for suggestions,” John says. Sara’s go-to approach: “Convenience is a huge selling point. You don’t have to wait for the big-box store to be open. You can just order from your jammies in bed and have the products delivered to you. When you’re in the salon, I can show you how to use the products and share more about it. And it’s not only for your hair – you’re going to get products for your family.” Shawna’s go-to approach: “When I talk with another hairstylist, I mention that most of us are self-employed. We have to pay for our own benefits. We don’t want get sick a lot, so we need to be healthy ourselves. And we also need something to fall back on when it’s time for us to retire. My lead-in with another hairstylist is ‘What are you doing in the way of retirement?’ Because the supplemental income is a big draw. So when talking to stylists, show them your success and offer them your assistance with helping them grow their business.” Tracy’s go-to approach: Her advice to other hairstylists is to casually introduce the products. “If a client is not a Melaleuca customer, they’re going to experience Melaleuca products the first day because they’re going to use Renew . They’re going to smell the shampoo when you wash their hair. They’re going to say, ‘I love that smell. What is that?’ ‘Oh, that’s a brand that I use called Sei Bella . It’s amazing. I don’t sell it, but if you ever want to try it, I can help you get it wholesale.’”
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