NEWS DIGEST
Best practices around social impact at business schools across Latin America have been compiled in a new book edited by Centrum PUCP research professor Julianna Ramírez Lozano. With the aim of becoming a reference for school leaders who want to promote impact-oriented university management, the book highlights some of the work already being done by institutions to improve quality of life for the communities they serve. Nine case studies, from institutions based in Peru, Colombia, Mexico, Ecuador and Chile, are featured, with their experiences showcasing how the sector can meet CSR challenges and opportunities in the Latin American context and contribute to social development and sustainability. There is also particular emphasis on the generation of shared value for universities and their various stakeholders. The stories and experiences include business brigades for community development, circular economy projects, university volunteer programmes and economic empowerment initiatives. As well as offering insight and inspiration, it is hoped that the book can contribute towards the development of a model for effective CSR management at universities in Latin America. The book, entitled Good Practices in the Management of University Social Responsibility , was produced in conjunction with the Latin American Council of Management Schools (CLADEA). It draws on contributions from CLADEA’s sustainability and social responsibility network, of which Ramírez is the co-ordinator. General director of Centrum PUCP Ruben Guevara and CLADEA’s executive director, Manuel Ortiz de Zevallos both spoke at a recent presentation event for the book. Together, they highlighted the importance of strengthening collaboration between schools in the region to promote initiatives that integrate sustainability, ethics and social responsibility in management education. TBD CSR IMPACT STORIES FROM ACROSS LATIN AMERICA COLLATED IN NEW BOOK SCHOOL : Centrum PUCP, Pontificia Universidad Católica del Perú, Peru
IÉSEG has invested €500,000 in an AI startup incubated at the school and co-founded by one of its graduates. In becoming the main investor in Compleducation, the school is now set to roll out the company’s personalised learning tool across its programme portfolio. Known as Complement, the tool features AI-enriched avatars that deliver lessons in spoken form, answer students’ questions, assess their learning level and adapt to their pace and language of learning. The avatars also produce a dashboard of information designed to help faculty members support students by identifying areas of difficulty that can then be reviewed in the classroom. “With Complement, we are opening up a new path towards more interactive, individualised and innovation-driven teaching, while placing the educational relationship – both human and digital – at the heart of our mission,” declared IÉSEG dean Caroline Roussel. The move is the first financial investment of its kind at IÉSEG and follows a successful pilot conducted last year with master’s students from its prestigious grande école programme. Student and faculty feedback from this trial was positive and the school will now gradually open it up to more than 5,000 students across its grande école , bachelor’s in international business and executive education programmes. “Together, we want to put an avatar in every student’s pocket, on their phone, to help them delve into the most demanding subjects, maximise their chances of success in exams and thus achieve lasting success in their academic careers,” shared Compleducation co-founder and CEO Gabriel du Chalard de Taveau, who graduated from IÉSEG in 2017. The partnership is designed to be long term, with a view to Complement providing a platform for testing further educational innovation around hybrid learning formats, interactive modules and the use of student feedback to enhance teaching. TBD INNOVATIVE AI-ENRICHED AVATARS TO COMPLEMENT LEARNING JOURNEY AT IÉSEG SCHOOL : IÉSEG School of Management, France
Ambition • ISSUE 2 • 2026 9
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