FOOD + DRINK
Amongst the classic flavors of an IPA, lager, or stout, Firehouse’s menu also includes sour ales such as Prairie Twilight and Tipsy Flamingo . “Our menu is going in all kinds of different directions,” said Beebe. In the past, Firehouse Brewing Co. only dispensed kegs, but now the brewery is hitting the ground running with its new distribution strategies. “I came from a larger production facility—which is what we’re turning Firehouse into—and I came in with a lot of experience in the brewing world,” shared Beebe. Beebe adds there are many moving parts when functioning as a solid distributing production brewery.
It includes building a relationship with a distributor, educating them on their product, having the correct materials like kegs and cans, curating designs for cans, training a canning line team, and maintaining the consistent flavor of beer. Firehouse Brewing Co. distributes six beers from its core lineup: The Watch, Firehouse Light, Bell Tower, Fire Engine Red, Maltese Cross, and Smokejumper Stout. Today, these brews can be found in various liquor stores and grocery stores throughout cities in South Dakota, North Dakota, and Nebraska. Firehouse Brewing Co. is joined by a sister company, Firehouse Wine Cellars .
THE LIFESTYLE ISSUE august 2024
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