Beyond COVID-19 (CONT’D FROM PAGE 26)
Board Converting NEWS INTERNET DIRECTORY
velopments such as advanced closures and delivery systems that promote on-the-go consumption, as well as easy opening and closing of small single-use packs (examples include stand-up pouches for baby food and energy-gel pouches). Such systems typically require consumers to touch the surface of the packaging with their hands and to put it in their mouths to consume the contents. • Ensure tamper-proof packaging and communicate it to consumers. Another issue is how to enhance consum- er confidence by further improving tamper-proof pack- aging. The goals are to ensure protection against con- tamination, particularly for food and beverages, but not creating more packaging waste by adding materials and protective closures. Packaging design and printed information should be used to explain that products are safe and therefore to build trust with consumers. 3. Design for the e-commerce, ship-ready, and di- rect-to-consumer models : The number of products pass- ing through the online channel is vastly expanding. Many packaging designs will therefore need a major update, especially if they were originally intended for traditional retail channels. Packaging designs can optimize products for e-commerce in many ways, such as preventing prod- uct damage, boosting productivity, and improving the con- sumer experience (See the graphic on page 1) Although several of these e-commerce packaging trends are not new, they will intensify as more products go through the online channel. One emerging trend is the merger of primary and secondary packaging, a combina- tion that is intended to use minimal added transport and protective packaging and can be shipped in its own con- tainer—a direct-to-consumer model. We also expect to see more packaging converters part- nering directly with e-retailers to adapt packaging designs to the needs of the online channel. These designs will be approved by e-retailers (which is necessary to ensure that brand owners feel comfortable using the new packaging, such as leak-free, e-commerce–approved spray pumps and closures). The next normal will put packaging designs in the spotlight as the evolving megatrends reshape the busi- ness. Winning designs will have to address the needs of the online channel, sustainability, and hygiene, as well as the basics: cost, performance, and convenience. With the right focus, these design challenges could power signif- icant growth. Conversely, converters that do nothing will fall behind their faster-moving peers. ABOUT THE AUTHORS David Feber is a partner in McKinsey’s Detroit office, where Daniel Nordigården is an associate partner. Lea Kobeli is a design expert at McKinsey’s San Francisco Stu- dio, and Oskar Lingqvist is a senior partner in the Stock- holm, Sweden office.
ARC INTERNATIONAL www.ARCInternational .com
ARC International is a world leader in the manufacturing of roller products for flexography. The latest nano-technology laser engraving in our Charlotte and Las Vegas manufac- turing facilities ensures superior quality and consistency in anilox rollers.
BAUMER HHS CORPORATION www.baumerhhs.com
hhs is a global leader in advanced gluing, camera verifica- tion and quality assurance systems for the packaging indus- try. Zero-defect quality and elevated production speeds are key parameters in the manufacturing of corrugated boxes; hhs systems ensure efficiency and precision across the board. With hhs Xcam Box Monitoring and non-contact flap gluing of corrugated board, hhs offers every option for au- tomated quality assurance in the production of corrugated boxes with flexo folder gluers. BLOWER APPLICATION COMPANY (BLOAPCO) www.BloApCo.com BloApCo has served the corrugated industry since 1933 with a variety of scrap handling solutions, including Hori- zontal Floor Shredders, Trim Cutters, and Material Handling Fans and Conveying Systems. BloApCo Shredders allow for continuous shredding and pneumatic removal of sheet waste stacks of all sizes, roll slab, cores, carton scrap and much more.
CIMEX CORP. www.cimexcorp.com
Cimex writes affordable yet powerful CAD/CAM software for the packaging and diemaking industries. We also offer numerous samplemakers, etc., to fit all needs and budgets.
CORRUGATED MACHINERY SPECIALISTS www.cmsretrofits.com
Leading manufacturer and installer of quality retrofits, up- grades and replacement parts for S&S and Prime Flexo Folder Gluers. Specialists in reconditioning of S&S Flexo Folder Gluers, including ink, air and electrical systems.
CORRUGATED REPLACEMENTS, INC. www.corrugatedparts.com
Corrugated Replacements, Inc. is a production powerhouse that manufactures high quality machine parts and replace- ment parts for the corrugated and paperboard converting industries. CRI can redesign, engineer, and manufacture any part while providing a rapid turn-around rate, keeping machines running at their peak performance and limiting down time.
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www.boardconvertingnews.com
November 30, 2020
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