DS Smith: Brace (CONT’D FROM PAGE 1 )
ufacturers have to be ready to respond with efficient and sustainable options. For online shoppers, most (68 percent) will rely on home deliveries. And they have high expectations for that, with more than a third (36 percent) saying they won’t buy again from a brand online if a package arrives damaged or if it arrives late. Taking a step further, nearly 9 in 10 con- sumers (88 percent) expect companies to replace dam- aged gifts at no expense. While shoppers don’t want damaged gifts, a DS Smith survey from August proved that wasted space in packag- ing also is a pain point. Nearly all consumers (93 percent) reported they have received packages with wasted space, and nearly three-fourths (73 percent) have received pack- ages that were twice the size or more than needed. All this wasted space has left a bad impression, as 54 percent re- ported they would think twice before ordering again from a company that had excessive space in their packaging. Sustainable options also are important, with 25 percent of consumers in the latest survey saying they are more likely to purchase gifts from companies that use sustain- able packaging options and 19 percent more likely to pur- chase gifts from companies that use less packaging. NOTE: The poll of 1,000 U.S. adults November 4-8 has a margin of error of plus or minus three percentage points.
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Robyn Smith at 910-553-4055 /rsmith@nvpublications.com Len Prazych at 518-366-9017 / lprazych@nvpublications.com
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November 30, 2020
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