What is MAA ’ s Follow-up Policy?
Below is a quick guide describing MAA ’ s Follow-Up Policy! You can also find this in more detail by logging into AccessMAA and searching for Funnel Follow-up and Task Automation Schedule.
Prospect – No Tour Scheduled
Immediate – 48 Hours
3 to 14 Days
14 - 60 Days
Funnel
10 Minutes: Auto Email Person- alized to lead source
Day 3: Auto Email/SMS
Day 25: Auto Email
Automation
Day 9: Auto Email/SMS
Move in Date in 3 Days: Auto Email
Day 14: Auto Email/SMS
Task- Phone Call
2 Hours: Call if lead source is Website/PMS/
Day 5: Phone Call
2 Phone Calls and 1 Email to Mark as “ Did Not Rent ” and select reason
Day 20: Phone call
Anyone Home/ILS
Task- Email
48 Hours: If no move in date or layout
Day 5: Email if not reached by phone task
Prospect – Tour Scheduled
Immediate – 48 Hours
Funnel Automation
45 Minutes: Auto Email advising expect a call
24 Hours Before: Reminder #1
20 Minutes Before: Reminder #2
10 Minutes After: Auto SMS Self-Guided Check In
Task- Phone Call
45 Minutes: Phone Call (Due in 2 hours)
Task- Email
45 Minutes: Emails Optional (Due in 2 hours)
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