TAKE THE AWKWARDNESS OUT OF ASKING FOR TESTIMONIALS HOW TO LEAD YOUR CLIENTS IN THE RIGHT DIRECTION
Do you ask your clients for testimonials? Maybe you don’t because you’re worried it will make you look needy. Or maybe you do, but you drag your feet through the process because it feels awkward to ask. Those positions are totally understandable, but it doesn’t have to be that way.
Asking for testimonials doesn’t need to be a gut-wrenching, unsatisfying process. With the right strategy, you can solicit them quickly and easily.
Our Winning Strategy 1. Choose three or four of your best clients.
2. Send them an email that says, “Hey there! Would you be willing to share a couple of words about your experience with our firm? I’d love to put your thoughts on our website as a testimonial. If you have time to draft a few quick sentences about what it’s like to work with us, I’d appreciate it.” 3. When they send you their thoughts, tweak the phrasing to make the testimonial flow better. Then, email them back with the new version, saying, “I’d love to use this on our website with the minor tweak I made. What do you think?” 4. When they give you the green light, put it up! We recommend creating a page on your website exclusively for testimonials that you can add to over time.
add, “I know you’re busy, so I’ve summarized your experience below. Please feel free to make any changes that you’d like, and let me know if you’re comfortable with me adding this to our website.” When you’re putting the testimonials up, remember that visitors to your website will be particularly drawn to those they relate to. Instead of using a client’s name, consider using details about their demographic or case. For example, if you’re a family law practice, the byline “Mrs. Jones” won’t be nearly as effective as “a divorcing mother of two.” A great testimonial is invaluable. It’s social proof that you’re an experienced, effective lawyer, and the right person to take a client’s case. If you have any more questions about our process, reach out to our team today.
Pro Tip: If the client is busy, you can even offer to write the testimonial for them! Create a testimonial from their perspective and alter your email to
CLIENT SUCCESS STORY ZAFIRO LAW / FAMILY AND IMMIGRATION LAW / SEATTLE, WA
Along with our amazing Operations staff that delivers great service and executes our marketing strategy for our clients, we also have a fantastic sales team. That really stuck out to Katrina Zafiro of Zafiro Law. She took things at her own pace, but never felt bombarded with sales calls or high-pressure emails as she had experienced with other companies.
Now that Katrina has been with us for a few years, she’s even happier with her experience from day 1. In the past, Katrina worked with several companies and saw minimal results. Since working with Spotlight Branding, the results have consistently increased. She has more than doubled her caseload and hired two full-time staff members.
“I appreciated their no-pressure and transparent approach to selling their services,” says Katrina. “From the very start, they were clear about the price of their services and there were no additional hidden costs attached to my account once I signed up.”
WANT MORE REFERRALS AND BETTER CLIENTS? Visit SpotlightBranding.com/NL to schedule a call!
More Referrals. Better Clients. Higher ROI.
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