HOW TO CREATE BLOG POSTS PEOPLE ACTUALLY CARE ABOUT 2 STRATEGIES TO EMPLOY WHEN CHOOSING A TOPIC
As you’ve probably discovered, the trickiest thing about writing blog posts isn’t actually writing them— it’s thinking of something to write about. Topic choice trips up a lot of our clients, and we understand why. With so much legal knowledge rattling around in your head, it can be tough to know what would appeal to the average reader. But it’s not impossible. If you’re struggling to pin down blog topics, try the approaches below. Our team has this down to an art, but you don’t need a professional to get it right. 1. Reverse engineer a common scenario.
This strategy works in every practice area of law, from business to family. Simply imagine yourself in your clients’ shoes and answer their burning questions. This will reassure your readers you’re the right lawyer to clear up their confusion and allay their fears. 2. Rely on the multiplier effect. Once you have a single question or scenario in mind, you can easily spin it into more! Take the IRS letter example — surely, your client won’t only be asking themselves if their letter is legitimate. Once they open the letter, they might have other questions, like, “What type of IRS letter is this? How many kinds of letters does the IRS send? Why does the IRS use this particular language? What does this termmean?” Any of those queries could become a relevant blog post. Don’t worry about your topics overlapping, either — repetition just reinforces your expertise. These topics might seem basic, but ultimately, the basics are what people care about most. They want to know that you’ve mastered your field and can help people in common situations like the one they’re in. Hopefully, these strategies help you puzzle out interesting blog topics. But if you’d rather not worry about writing your own blog posts, we can do it for you. Visit SpotlightBranding.com/NL to learn how.
Think of a situation that your average client might find themselves in. If you’re a tax attorney, this could be receiving a letter from the IRS. When that letter comes in, what’s the first question your client would have? Maybe it’s, “Is this letter really from the IRS?” Write that question down and BAM!, you have a blog topic: “3 Ways to Tell if Your IRS Letter Is Legitimate.”
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EASILY MULTIPLY YOUR CONTENT! CONVERT VIDEOS AND PODCASTS INTO BLOGS
If you’re looking for more great resources to drive your business forward, take a look at this episode from our industry-leading podcast — The Law Firm Marketing Minute. WAYS TO FIX CASH FLOW ISSUES IN YOUR LAW FIRM – LFMM 320 Cash flow issues are one of the biggest challenges that solo and small firm attorneys face in running their business. In this episode, we share some lessons and tips we’ve learned as a small business to help you level out those cash flow peaks and valleys. If you want More Referrals, Better Clients, and Higher ROI on all your marketing, call us today at 800-406-7229 to schedule a consultation!
Want to add even more content to your website and marketing? Descript is a tool that allows you to convert audio to text in just a few minutes! This allows you to take your videos or podcast episodes and turn them into blogs. After all, people consume content differently. Some prefer to listen or watch, and some prefer to read. Descript can also considerably cut the time it takes for you to write a blog. Imagine recording yourself talking through a concept, running that audio through Descript, and then making some small edits to have it read like a blog. Just like that, you’ve turned an hour of writing into 30 minutes or less of work. Lastly, if you have longer podcast episodes or a series of webinars/ seminars you’ve recorded, you can run them through Descript and easily turn it into a book! Best of all, the free trial provides you with 300 minutes of transcription, which is a TON of time.
Listen to this episode and find even more at lawfirmmarketingminute.com and subscribe on Apple Podcasts or Spotify.
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