Here’s a controversial truth: most clinics aren’t struggling because of expenses—they’re struggling because of revenue. Cutting a few hundred dollars from your marketing budget won’t create prosperity. Sure, managing costs is smart—but making money matters more.
PRACTICE MARKETING NEWSLETTER • OCTOBER 2025
IS YOUR BUSY PT CLINIC STILL HAUNTED BY TIGHT FINANCES? Why Cutting Your Marketing Budget Could Invite Doom & Despair...
So, what’s the solution? Focus on patient lifetime value and revenue per visit—and marketing can be your secret weapon. BOOST PATIENT LIFETIME VALUE • Create memberships—patients should never be “discharged.” Be their PT for life.
LEVERAGE PHYSICAL THERAPY MARKETING Lower patient acquisition costs with smarter advertising—like Google Ads that deliver qualified leads. Position your practice as premium: your branding, website, and social media should make patients willing to pay more—think Apple-level perception. It’s time to know your worth. Identify your target revenue per visit, optimize services, and use marketing to position your practice as the go-to provider in town. Stop obsessing over expenses— focus on revenue, and you’ll create a more profitable, future-proof clinic. At Practice Promotions, we get the struggles of PT Owners—because we are owned and run by Physical Therapists! If you think you deserve better marketing, schedule a PT Marketing Master Strategy Call at PracticePromotions.Net.
Here’s a controversial truth: most clinics aren’t struggling because of expenses— they’re struggling because of revenue. Cutting a few hundred dollars from your marketing budget won’t create prosperity. Sure, managing costs is smart—but making money matters more. The real key to cash flow and profitability? Increasing your revenue. Consider this: in 2000, Medicare reimbursed $102 per patient visit for 2 Manual Therapy codes and 2 Therapeutic Exercise codes. Adjusted for inflation, that’s $191 in 2025 dollars. Today? About $95—less than half. Salaries and expenses have risen, reimbursement hasn’t, and insurance companies aren’t going to fix it. Value creation within your practice will.
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Offer aftercare, sports performance, medically-oriented gyms, or stretch/ strength programs. Reactivate past patients and encourage referrals—cheap, high- value sources of new business. Use MARKETING to promote all of these things!
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INCREASE REVENUE PER VISIT • Negotiate smarter insurance contracts. • Upsell services and products: nutrition, wellness packages, or additional therapies.
CLAIM YOUR FREE PT MARKETING STRATEGY CALL TODAY! Meet One-on-One with A PT Marketing Expert and Receive a Live Evaluation of Your Marketing, & A Custom Market2Grow Blueprint.
Why A PT Marketing Agency Is Better Than The Blood-Sucking DIY You’re Doing Now
If you asked one of your providers to treat everything…would they be best at it? Would the same person who’s an expert at rotator cuff injuries be awesome at vestibular therapy? Women’s health? Knee surgeries? Of course not! In the same way, you can’t expect one marketing employee to be good at website design AND blogging AND social media marketing AND boosting your Google rank with SEO. To grow your physical therapy clinic, you need a team of marketing employees. You may be tempted to hire all these people internally. But it’s both less expensive and more effective to hire a PT marketing agency. Here are 2 benefits with hiring an agency INSTEAD of hiring internally… 1. SAVE MONEY! If you hired a marketing team of 5-7 employees (Marketing Director, Blogger, Social Media Specialist, Web Designer, SEO Specialist, Google Ads Specialist), that would cost upwards of $500,000 dollars in salaries alone—or $42,000 / month. Yikes! On the other hand, if you
At Practice Promotions, we’ve helped hundreds of PT clinics attract new patients online. We know what works and what doesn’t.
work with a PT marketing agency, you will pay $1500 – $4000 / month. That means you spend 90% less hiring a team! In other words: if you hire a marketing agency, you get the benefit of 5-6 employees for the cost of one. 2. SAVE TIME! If you hire a PT marketing agency, you don’t have to waste time managing a team of 5-6 employees. Instead, you just designate one person to meet with your marketing agency once a month. Plus, now that you’ve freed up the time you WOULD have spent blogging / posting on social media, the marketing staff you DO have can spend their time building local partnerships, connecting with local doctors, and doing in-clinic marketing! 3. GET BETTER RESULTS. If you hire a marketing agency that’s already an expert in PT marketing, then you’ll get FAR better results. Why? Because expertise is valuable! Being an expert means you make fewer mistakes.
Just some evidence…
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Our clients’ websites convert 153% more new patients than the industry average Our Google Ads clients’ cost per patient lead is HALF the industry average (more bang for your buck!) Practice Promotions’ clients consistently rank on Page 1 of Google for key search conditions
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THE BOTTOM LINE: CONSIDER A PT MARKETING AGENCY To grow your PT clinic, you need a team of marketing employees. It’s both less expensive and more effective to hire a PT Marketing agency. At Practice Promotions, we help PT practices attract new patients online with powerful Web Design, SEO, Google Ads, and Patient Engagement services.
YOU DESERVE BETTER MARKETING! Scan the Code or Schedule a “PT Marketing Master” Strategy Call at PracticePromotions.Net to Learn More!
Anchor PT Gets 347 Calls From Google Ads in First 10 Months! See How Big A Difference A PT Marketing Agency Can Make In Less Than A Year!
PATIENT LEADS PER MONTH
1,007
200
Website Launched June 2024
150
We have had tremendous success working with Practice Promotions. Our business has increased
100
50
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In June 2024, clinic owners Ross & Stacie Anderson decided to switch to Practice Promotions for Anchor Physical Therapy’s website design, digital marketing, and Google Ads. And in just 10 months, they’ve seen incredible growth! Results in First 10 Months With Practice Promotions • Beautiful New Website. We redesigned their website, and now a whopping 21% of website visitors book an appointment! (That’s 10x the industry average of 2-3%). • Google Ads Explosion . Anchor PT got 347 new patient phone calls + 44 appointment requests form submissions from Google Ads! Even if only half of those patients showed up, that’s around an additional $200,000 in revenue! • Hired 4 New Massage Therapists. Growing their Massage Therapy program was a key growth goal. After launching Google Ads, volume has increased SO MUCH that they had to hire 4 new massage therapists! Now, they are operating with a waitlist due to high demand!
and the investment has definitely been worth it. The team is
also very competent and personable. They go above and beyond to take very good care of us as clients.”
STACIE ANDERSON Anchor PT
REQUEST A “PT MARKETING MASTER” STRATEGY CALL! SCAN THE CODE to Claim Your Free Strategy Call! One of our marketing experts will evaluate your current marketing—even if you don’t have a written-down plan!
5 Winning Email Subject Lines
If patients don’t open your emails, even the best content won’t matter. That’s why your subject line is the single most important part of your email marketing strategy. The goal is simple: be clear, engaging, and trustworthy. At Practice Promotions, our Ultimate customers get Done-For-You Email Marketing Services! That includes… • Automated Birthday Emails • New Staff Announcements • Community Events • New Clinic Opening! • Emails Promoting Dry Needling, Cash Pay Services, Wellness Programs, etc • “New Patient” Welcome Email Series • Whatever else you can think of :)
But since you’re not a Practice Promotions client ( YET! ), here are five proven subject line styles you can use right away:
NEW YEAR NEW YOU! READ YOUR [PRACTICE NAME] JANUARY NEWSLETTER It’s seasonal, personal and describes the content inside (the monthly newsletter).
HELLO FROM OUR NEWEST PT / CHIRO / SURGEON, [NAME] A new staff member, especially one that is going to interact with patients, is a good reason to communicate with your email lists. A new provider can bring with them personal connections and past clients. So, you want to let people know they are now working with your practice. Additionally, a new provider shows that your practice is growing and expanding its offerings for patients. BONUS TIP: Want to put your subject lines to the test BEFORE hitting send? Visit “https:// coschedule.com/email-subject- line-tester“ to test the power of your subject line.
GOT ACHES AND PAINS? CALL [PRACTICE NAME] TODAY FOR YOUR FREE CONSULTATION This subject line speaks to the emotional self. People who are in pain will subconsciously relate to the opening question. Then, you tell them exactly what to do and call you for a free consultation. Even if they don’t open the email, the patient knows to contact you to be pain-free. Note: these types of emails should be sent only occasionally. Just like the boy who cried wolf, you don’t want to keep assuming the patient has pain and needs your help today. We recommend sending these types of emails only a few times per year.
10 TIPS TO STAY ACTIVE IN THE WINTER AND MORE FROM [PRACTICE NAME]
This would be a great subject line that works for all blog posts. Just use the [Title] of the blog post and add “…and more from [Practice name]” when you publish a new post to the website.
OCTOBER SPECIAL: 15% OFF MASSAGE SERVICES AT [PRACTICE NAME] You immediately know what this message is about. The month (October) provides a timeframe, and the discount is prominently featured at the beginning of the subject line. This would work for almost every promotion and creates a sense of urgency to action without being misleading.
Want us to do your email marketing FOR you? You got it! Visit PracticePromotions.Net to book a “PT Marketing Master” Strategy Call and learn how we can help you with YOUR clinic’s marketing!
At the end of the day, your email content is only effective if people open it. Strong subject lines build anticipation, inspire trust, and keep your clinic top of mind. Start testing these subject line styles—and watch your open rates climb.
Claim Your FREE PT Marketing Master Strategy Call at PRACTICEPROMOTIONS.NET
Does Your Clinic Feel Busy, But Finances Still Feel Tight? Better Marketing = Bigger Profits. Now is the time to break the curse of rising costs, indecipherable results, and inconsistent patient volume! The Practice Marketing Kit outlines all of the systems the Top 10% of PT Clinics across the continent use to:
Get more new patients at lower acquisition costs, boosting your profits!
Build a resilient, profit-focused practice
Escape the cycle of weak strategies & costly experiments
Stop letting marketing nightmares drain your practice! Unlock the Marketing, Hiring, and Profit Systems used by thriving PT owners across North America—and finally take control of your practice’s fate!
Claim Your Free PT Marketing Kit Now! Scan The Code to Get Your Free Kit, which includes a Social Media Calendar, Market2Grow Book, & Detailed Overview of the Ultimate PT Marketing System!
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