IS YOUR BUSY PT CLINIC STILL HAUNTED BY TIGHT FINANCES? Why Cutting Your Marketing Budget Could Invite Doom & Despair...
So, what’s the solution? Focus on patient lifetime value and revenue per visit—and marketing can be your secret weapon. BOOST PATIENT LIFETIME VALUE • Create memberships—patients should never be “discharged.” Be their PT for life.
LEVERAGE PHYSICAL THERAPY MARKETING Lower patient acquisition costs with smarter advertising—like Google Ads that deliver qualified leads. Position your practice as premium: your branding, website, and social media should make patients willing to pay more—think Apple-level perception. It’s time to know your worth. Identify your target revenue per visit, optimize services, and use marketing to position your practice as the go-to provider in town. Stop obsessing over expenses— focus on revenue, and you’ll create a more profitable, future-proof clinic. At Practice Promotions, we get the struggles of PT Owners—because we are owned and run by Physical Therapists! If you think you deserve better marketing, schedule a PT Marketing Master Strategy Call at PracticePromotions.Net.
Here’s a controversial truth: most clinics aren’t struggling because of expenses— they’re struggling because of revenue. Cutting a few hundred dollars from your marketing budget won’t create prosperity. Sure, managing costs is smart—but making money matters more. The real key to cash flow and profitability? Increasing your revenue. Consider this: in 2000, Medicare reimbursed $102 per patient visit for 2 Manual Therapy codes and 2 Therapeutic Exercise codes. Adjusted for inflation, that’s $191 in 2025 dollars. Today? About $95—less than half. Salaries and expenses have risen, reimbursement hasn’t, and insurance companies aren’t going to fix it. Value creation within your practice will.
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Offer aftercare, sports performance, medically-oriented gyms, or stretch/ strength programs. Reactivate past patients and encourage referrals—cheap, high- value sources of new business. Use MARKETING to promote all of these things!
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INCREASE REVENUE PER VISIT • Negotiate smarter insurance contracts. • Upsell services and products: nutrition, wellness packages, or additional therapies.
CLAIM YOUR FREE PT MARKETING STRATEGY CALL TODAY! Meet One-on-One with A PT Marketing Expert and Receive a Live Evaluation of Your Marketing, & A Custom Market2Grow Blueprint.
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