Elevate November 2024 | Air Serbia

my clothes according to how I feel on a given day. I like to play with things and to wear clothes myself, and not for them to wear me, such that the outfit isn’t predictable, but rather an amalgamation of my im- aginings”. We met Jovana Mirosavljević in her signature look: an oversized blaz- er that finds balance in a provocative- ly translucent crop top, while precise- ly tailored black trousers provide for a spectacular silhouette. Milica Buku- mirović, an influencer who regularly shares her harmonious daily outfits on Instagram and TikTok, explains: “I try to combine chic elegance and casual streetwear, balancing style and comfort. It’s not just a matter of ap- pearance—through my clothes I al- so show how I feel that day, express- ing my confidence and uniqueness in a way that’s authentically mine”. Despite Belgrade being a city that’s oriented towards the future, it continues to be firmly rooted in its past. This balance between the old and the new can also be seen in the way elements of national herit- age and the influences of the former Yugoslavia have been woven into the contemporary street style. Embroi- dery, the bold use of colours and respect for artisanal crafts are of- ten present in the outfits of young- er generations, who reinterpret the region’s rich cultural heritage in a modern way. Just like in many other cities around the world, sustainabil- ity is becoming a key element of the Belgrade fashion scene. Conscious fashion followers seek eco-friendly brands, sustainable materials and ethical fashion practices. Belgrade’s windy autumns pro- vide a true test of style, but Belgrad- ers accept this challenge with an enviable sense of elegant resource- fulness. Layering is key, which is why it isn’t uncommon to see people ex- pertly combining different textures, such as pairing a chunky knit wool- len cape with a silk dress or leather with fur details. It’s all about com- fort, but without sacrificing on style, which is an ethos that reso- nates around the entire city during the colder months.

RHYTHM OF THE STREETS Unique style from the cobblestones of Belgrade The Serbian capital’s street style isn’t just about following trends – it is an expression of the city’s identity and culture, and the unending development of its spirit S erbia’s vibrant capital is often described as a city where there’s always something happening. That’s because it’s a place

where history, culture and style collide. Belgrade’s street style rep- resents a fascinating combination of modern trends, Balkan influenc- es and individualism, reflecting the dynamic energy of the city itself. Whether you’re navigating the nar- row streets of Dorćol or traversing the busy Knez Mihailova Street, you’ll notice that female Belgrad- ers possess a special sense for com- bining the traditional and the latest fashion trends. They are gurus of trend when it comes to creating outfits that look spontaneous but are actually care- fully considered. Oversized blazers, graphic t-shirts and vintage jeans of- ten form the core of many combina- tions, with the addition of chunky trainers or elegant leather boots. The overall impression is relaxed yet ef- fective – a casual yet simultaneous- ly sophisticated approach that per- fectly suits this urban environment. The local street style is eclec- tic and layered, like the city itself – representing a kind of testimony to the ability of this metropolis to combine the old with the new, the refined with the rebellious. It offers a fresh take on the fashion of this part of Europe, which is refined and uninhibited in equal measure. Here the craft tradition meets modern design, and individualism prevails. Whether it’s the timeless appeal of a well-tailored coat or the bold ener- gy of a skintight leather outfit, Bel- grade’s fashion circles know how to walk the fine line between tradition

and innovation.

Style is a form of self-expres- sion in this city, and lurking around every corner is a new opportunity for fashion discovery. There are masses of second-hand shops and vintage markets, and it’s not uncommon to spot a vintage Yves Saint Lau- rent blazer styled with high-waist- ed jeans or a retro leather bag along- side a minimalist modern dress. This equilibrium between the old and the new gives the Belgrade street style a unique charm. Svetlana Bjelan, an influencer with a sophisticated at- titude, describes her daily choice of outfits as follows: “I do everything that I do by feeling, so I also choose

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