605 Stops By Madame Peacock's Beer & Bling Along historic Deadwood’s Main Street, a husband and wife duo opened Madame Peacock’s Beer & Bling — a brick-and- mortar shop designed with a twist. Madame Peacock’s stemmed from Julie and Tom Koth’s wish for a permanent home in the Black Hills. Together, the couple shares 15 years of retail experience, from being vendors at the annual Sturgis Motorcycle Rally to owning wholesale company TommyandMe . After Tom sold his parking lot sweeping business, the pair sought a new opportunity to pursue, but were sidelined by Julie’s hip surgery. “While healing, I was perusing the internet and saw a building for sale in Deadwood,” shared Julie. “My first thought was, ‘If I tell Tom about this opportunity, it will probably change my life.’ ” And it did. After touring the historic building on New Year’s Eve of 2011, the couple saw potential, purchased the property, and hit the ground running opening in April 2012.
The boutique boasts a stylish selection of women’s attire catering to various tastes.
The merchandise is a mix of one-of-a-kind and unique items, as Julie attends several markets across the East and West Coast to find distinct, standout clothing and accessories.
Written by Gabby Sudenga & Photos by Sarah Grassel
THE HOME + DESIGN ISSUE september 2024
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