September 2024

LIFESTYLE

“Tom originally suggested the bar should stay,” said Julie. “I noticed many businesses didn’t have a spot for men to land while their ladies were shopping,” added Tom. The rejuvenated in-house bar carries a variety of beer from local breweries and seltzers, but is known for serving one beer in particular— Schlitz . Why? It was the first beer Tom had ever gotten a buzz off of over

50 years ago. Now, Madame Peacock’s has, what Julie and Tom call, the “ Schlitz Museum .” “Consequently, people began to bring in Schlitz memorabilia,” said Julie. A vintage Schlitz cooler brought in by a local patron was the first item added to the museum's collection. To thank the customer for contributing, Tom asked what he wanted for the cooler. It wasn’t clothing nor jewelry, but a copious amount of Schlitz.

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