Together, with the couple’s various business endeavors, Tom and Julie have over 60 years of experience in retail. Seasoned Sellers
Soon, the bar evolved into an exhibition holding a mixture of the beer’s common and rare collectibles and merchandise. “Customers who haven’t had Schlitz in 30 to 50 years will often say ‘it’s not that bad’ after tasting it again,” shared Julie. The comment stuck with Tom and Julie, so much so the couple designed and now sells exclusive t-shirts and baseball caps with the slogan: “Schlitz. It’s not that bad.” “We sold over 10,000 bottles of Schiltz last year, which is not bad for a lady’s clothing store,” exclaimed Tom. Since opening over a decade ago, Madame Peacock’s Beer & Bling has aimed to create a welcoming environment for its customers. Whether customers are simply browsing or enjoying a drink, Julie and Tom want them to feel at home. “Many of our patrons have made great friends in the store and now plan get-togethers with each other,” stated Julie.
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