From Brand Strength to Broadcast Power: stc group at the Global Forefront The lights go up in Riyadh. Two fighters touch gloves at center ring. Around them, the crowd rises in anticipation. And beyond the arena, in cafes, on screens, and on mobile apps, millions of viewers experience that same moment with precision and clarity. The feed is seamless. The timing is exact. The delivery works. That level of performance is not an accident. It is powered by infrastructure, scale, and intent. And increasingly, it is made possible by stc group. In March, Brand Finance, the world’s leading independent brand valuation consultancy, ranked stc group as the third strongest telecom brand in the world. This latest recognition builds upon stc’s established brand leadership – having previously been named the most valuable telecom brand in the Middle East for five consecutive years and earning the region’s strongest brand designation with an exceptional Brand Strength Index (BSI) score of 88.7 out of 100 and AAA brand rating. These accolades collectively reflect more than just market presence. They demonstrate stc’s fundamental strengths: consistent service delivery, strong customer perception, and the ability to maintain seamless connections with users across platforms and borders. These are the essential qualities that define great performance in a digital world - the same characteristics that have shaped boxing’s most memorable broadcast moments. For nearly a century, boxing has pushed the boundaries of how sport is delivered. In 1938, more than 70 million people listened live as Joe Louis faced Max Schmeling. A decade later, Sugar Ray Robinson brought the fight to television, captivating living rooms across America. As formats evolved, so did the viewing experience. Closed-circuit theatres made matches communal. Pay-per-view took boxing global. Digital platforms turned every screen into a front-row seat. Through each phase, broadcasters adapted. They introduced visuals, new angles, faster feeds, and clearer commentary. The expectations kept rising, and so did the demands on the systems behind the scenes.
The goal remained unchanged. The fight needed to reach the audience completely, cleanly, and in real time. Not just the image, but the experience. Not just access, but confidence. That is the kind of delivery stc group now powers. The brand’s journey began with infrastructure, building the backbone of national connectivity across Saudi Arabia. But the brand has continued to grow with purpose, anticipating what individuals, businesses, and institutions need to stay connected and ahead. Today, it operates across the Middle East, North Africa, and Europe, enabling everything from cloud services and digital platforms to entertainment and live sport. It is not just a service provider. It is part of how the modern experience is delivered. The similarities with boxing’s broadcast evolution are clear. As boxing becomes increasingly digital and globally distributed, the success of every major event depends not only on the fighters or the spectacle in the ring, but also on the quality of the experience. Viewers expect sharp visuals, uninterrupted streams, and real-time access. This is where stc group’s role is especially critical. Its networks, platforms, and services are part of what brings the moment to life — clearly, completely, and without disruption. As Saudi Arabia emerges as a major host of global combat sports, that role only becomes more important. Fans today are not just watching. They are sharing, commenting, replaying, and expecting instant, uninterrupted access. The moment cannot just arrive. It has to arrive on time, with quality intact. That is the environment stc group operates in. Behind every screen is a system. Behind every experience is a performance. And behind boxing’s new digital age is a brand that has committed to making each moment count. From the earliest crackle of radio to today’s high- definition streams, the audience has always remembered two things. What they saw. And how it reached them.
That is the standard stc group continues to deliver.
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