AF Are there any other areas of growth that you want to share on ? CB We’re updating our communications and how our brand shows up to meet the ever-changing needs of the consumer. There are many exciting things in the works for the consumer. Whether they’re looking at our packaging on- shelf or seeing a digital ad from us, we want to be sure our core messages reach them. The team is working hard not just on innovating products, but in evolving our brands. So that’s a little bit of a teaser I’ll give you because we’ve got a lot happening with the brands. AF I can’t wait to hear more about that! Are there any closing thoughts you’d like to leave with our Blue Diamond farmers ? CB It’s an honor and a privilege to represent our growers every day. It’s a duty that we take very seriously and I’m extremely optimistic about all the great things in the works that will ensure our brands are the brands people prefer and that the portfolio continues to expand to meet the changing needs of the consumer. I joke with a lot of the growers and Kai that I dream about almonds every night, but I literally do! That’s how seriously I take it. We’re confident in the plan and there are so many exciting things in the works. We’re very enthusiastic about Blue Diamond ’s future!
50 TH ANNIVERSARY 1974-2024
Thank you!
Fan-Jet® Microsprinklers Non-Stop® Drip Emitters Premium Plus Tubing “PCI” Inline Drip Tubing BigFoot® 3.0 Drip Tape
www.bowsmith.com 131 Second St. • Exeter, CA USA American Made Family-Owned
Jillian Luna, Communications Manager, Blue Diamond Growers
27
JULY–AUGUST 2024
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