M id A tlantic Real Estate Journal — Pennsylvania — February 14 - 27, 2020 — 3C


P ennsylvania GRCA to bring a specific focus to Agribusiness Berks Cty. Commissioners invest inBerks economic future

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erks County, PA — On Thursday, Jan. 23, the Berks County Commissioners voted to al- locate funds for economic development to the Greater Reading Chamber Alliance (GRCA) . These funds will pri- marily be used to first expand support for Agriculture and Agribusiness through partner- ships with Berks Agriculture Resource Network (BARN) and other ag-related organiza- tions, and, secondly, expand support for talent and work- force attraction through part- nership with Pennsylvania’s Americana Region with the Meet Greater RDG campaign. “We are committed to in- creasing the economic prosper- ity of Berks County, expanding opportunities for our residents and supporting the growth of our business community,” said Berks County Commissioner Chair Christian Leinbach . Agribusiness has long been a target industry for Berks County. Through its busi- ness attraction and support tactics, GRCA will be bring a specific focus to this important industry. With cooperative relationships with the Berks County Department of Ag- B

riculture and BARN, GRCA will focus external marketing and internal outreach to this growth sector. The talent attraction strat- egy will bring together two of Berks County’s premier busi- ness and marketing organiza- tions: Pennsylvania’s Ameri- cana Region and the GRCA. These two organizations rep- resent impactful economic results for Berks County, and this collaboration will enhance those results. With the creation of a local job search platform, the initia- tive will encourage individuals to apply for job opportunities in the Berks County area. Like many communities across our commonwealth, local employ- ers are finding it difficult to fill positions from hourly to sala- ried and entry-level to senior management. Pennsylvania’s Americana Region, the Visitors Bureau representing Reading and Berks County, understands the value of its tourism assets and the strong role they play in attracting and retaining employees. “With 12,000 qualified visi- tors coming to visitpaameri- cana.com eachmonth, analytics

indicated that a percentage of these visitors also recently looked for employment and real estate,” said Crystal Seitz, President of PA Americana. “We knew we were harnessing impressive data.” Armed with that data, Seitz and Lisa Haggerty, marketing director for Pennsylvania’s Americana Region, met with GRCA. It became apparent the two organizations could work to- gether to drive more talent to the area by creating a career site on the Visitors Bureau’s website and enhancing their digital advertising to include those looking for employment. The intent is to draw talent to the area by expanding the Visitor Bureau’s digital mar- ket reach in Philadelphia, Washington D.C., Baltimore, New York and Berks County. The site is under develop- ment and will be available to employers to post jobs to the site in mid-to-late February. Initially, job postings will be free. The site will be like other job recruitment websites, but specific to the Berks County employment opportunities and in support of Berks County businesses. 

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