10-24-14

2C — October 24 - November 13, 2014 — Executive Women in Business — Mid Atlantic Real Estate Journal

www.marejournal.com

Executive Women in Business

Joni Sweetwood, Senior VP & Janet Bortz, VP, The Kislak Co. Joni Sweetwood & Janet Bortz of The Kislak Co. discuss their careers

strongest influence on your career? My mother was the strongest influences on my career. She taught me that a strong work ethic leads to a successful life. What impact has social media / networking had on your business? I really don’t do much with social media, however, the Internet has provided the abil- ity to read a broad audience quickly. Tell us how andwhen you began your career in the profession you are in, about your current position and why you choose the field/ profession you are in today? I was a vice president and REO portfolio manager for Midlantic Bank and was previ- ouslywithTheHoward Savings Bank. While at Midlantic, the future was uncertain as PNC was purchasing Midlantic. A colleague recommended me to Kislak, which I joined in 1996. What were some of your early goals and did any- thing happen in you career/ profession to change them? My goal has always been to establish and maintain a reputation of excellence. Once people believe in you and know that they can rely on you, busi- ness follows. What unique qualities and /or personality traits do you feel makes you most successful in your profes- sion? My perseverance, determina- tion, analytical, and organiza- tional skills have contributed to my success. I don’t take no for an answer. What challenges and/or obstacles do you feel you needed to overcome to be- come as successful as you are today? It’s hard not to take it person- ally when you feel you aren’t being treated fairly. I work hard at not taking it person- ally. Do you feel being a wom- an is an advantage disad- vantage or no advantage in today’s business world? Why? Why not? No, I feel that it is neither an advantage nor disadvantage. Do you feel there are any differences in the way that men and women develop business relationships and if so, what activities or ven- ues do you participate in? Men often network through continued on page 3C

Joni Sweetwood Senior Vice President The Kislak Co. Years with company:18 Years in field: 18 Years in real etate industry: 18 Organizations/affiliations: NJAA

Janet Bortz Vice President The Kislak Co. Years with company: 16 Years in field/industry: 18 Organizations/affiliations: NJAA, NJ Professional Real Estate Women & EWGA

J oni Sweetwood, What was your most notable project, deal or transac- tion in 2014? Selling new construction in Elizabeth for a record price of $218,000 per unit.

realtor in that I will assist in any real estate or personal needs to ensure their success. How do you manage the work/life balance? I’m very organized. I wake up, exercise and eat as I pre-

pare for my day. I keep to a schedule of appointments. Emails and phone calls are answered on a timely basis. I allow myself the evenings and weekends for fun. Who or what has been the

How do you contribute to your company and/or the industry? I am concerned about the suc- cess of my clients, their employ- ees and my associates. I pride myself as a truly “full-service”

CELEBRATING OUR 108 TH YEAR

Investment Real Estate Brokerage Congratulations to Senior Vice President Joni Sweetwood & Vice President Janet Bortz for recognition in the Executive Women in Business Spotlight. Their hard work, client dedication and integrity exemplify why Kislak has been so successful for over 108 years.

multifamily. retail. office.

www.kislakrealty.com 732 750 3000

The Kislak Company, Inc.

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