Fabricio Nobre National Director 8
Fabricio has noticed that attention spans today are shorter than ever before. Even though he confidently presents Melaleuca: An Overview in 30 minutes, prospects won’t always commit to that length of time. “The full presentation is important,” Fabricio says. “But it’s becoming harder to get people to sit down for 30 minutes.
“Refer-a-Friend catches customers we might otherwise lose.”
And newer presenters may take longer to present an Overview. This tool is well adapted for those situations. Refer a Friend catches customers we might otherwise lose.” When it comes to following up after sharing a Refer a Friend link, Fabricio stresses the importance of sharing your personal product testimonials. “A potential customer often wonders, ‘What do you like from this store? What do you use? Why should I be a customer?’” Fabricio’s advice is to follow up after sharing a Refer a Friend link with your personal product stories. Tell your friend what products you simply love and why. Tell them why you love shopping at Melaleuca.com and what being a Member means to you. This personalization can only come from you, and it can make all the difference. LH
Refer a Friend Training Tips
• Intentionally train with your team on how to best use Refer a Friend. • Share Refer a Friend referral stories during team meetings to identify patterns of success. • Analyze approaches to best determine when Refer-a-Friend is the right tool to use. • Make sure all your customers and shoppers (old and new) know they can use Refer a Friend. • Try using Refer a Friend as a follow-up tool after presenting Melaleuca: An Overview. • Invite customers who enrolled through Refer a Friend to attend a full Melaleuca Overview after they’ve enjoyed a month or two of membership. • Follow up closely with customers who enroll via Refer a Friend. Walk them through all the “aisles” of the product store and introduce them to benefits like Melaleuca Marketplace, Learn to Earn, and more. • Through follow-up, introduce your customer to Melaleuca’s revenue- sharing opportunities and hold a Strategy Session if needed.
36 APRIL 2022 | MELALEUCA.COM
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