Leadership in Action - US English - 202204

FREEDOM TO FORMULATE

BENEFITS IN EVERY BOTTLE! FROM RENEW® LOTION TO SEI BELLA® ADVANCED MICROBIOME SUPPORT, MELALEUCA IS KNOWN FOR PROVIDING EXCEPTIONAL SKIN CARE AT REASONABLE PRICES. BUT HOW? IN THIS ARTICLE, WE’RE GIVING YOU A RARE GLIMPSE BEHIND THE CURTAIN TO HELP YOU UNDERSTAND EXACTLY WHY THAT DEPARTMENT STORE CREAM COSTS SO MUCH (AND WHY IT MAY NOT WORK AS WELL AS PROMISED). What makes Melaleuca skin care so exceptional? THE FREEDOM TO FORMULATE!

The ads are impossible to avoid. Whether you’re flipping through local channels, searching online for the holy grail of skin care products, or scouring counters at your local department store, you’ll inevitably run into a smiling celebrity face or well-known influencer endorsing the wonders of a product they have probably never tried. Don’t get it twisted: we’re not condemning any brand’s approach to selling skin care or passing judgment on those who love their celebrity-endorsed serum (there are thousands of great products on the market)! However, we DO want to educate you on

the price you’re paying for your name-brand items so that when you make shopping decisions, you do so with eyes wide open. The reality is that every endorsement, supportive post, or image in a magazine has its cost—a cost that has to be paid for out of the profit margins generated from sales. It’s a necessary expense for almost every company. Fortunately, there IS another way! Learn what your skin care is actually costing you and why Melaleuca does things differently in order to pass on savings to our loyal wellness club Members.

42 APRIL 2022 | MELALEUCA.COM

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