SKIN CARE
IT TAKES A LOT TO BUILD A HIGH- FUNCTIONING FORMULA
THE RESULT IS HIGH PERFORMANCE, PERIOD We pack, not sprinkle! Here’s what we mean by that: Many companies will feature an impressive list of powerful ingredients, but what they don’t tell you is that those ingredients are added into their formulas at such minuscule levels that your skin can barely experience the benefits! Essentially, you’re paying for the name of the ingredient. If something says it contains hyaluronic acid and retinol, it should work, right? Well, not if it’s sprinkled in versus added at an amount that actually registers on your skin cells. Products that leverage more natural ingredients are of little value if they simply don’t work. At Melaleuca, we NEVER release a formula unless our standards of performance are met—and our in-house scientists are continually working to make sure our formulas keep up with the latest skin care technologies so that your skin is treated the very best at all times. Every ingredient in our products is added at an efficacious level with great purpose. Nothing is in there just because it sounds good. We never sprinkle in well-known ingredients just to make a marketing claim. If an ingredient is listed on our labels, it’s there because it does something or you. End of story!
Now that you’ve sifted through the clutter to understand what you’re paying for when you purchase a skin care product, how do you know which formula works and which is a dud? Using Sei Bella® Advanced Microbiome Support Epidermal Perfector Day Cream as an example, let’s walk through a simple approach to help you learn how a product is formulated once marketing costs are accounted for. MELALEUCA’S APPROACH TO SKIN CARE (AND, WELL, ALL OUR PRODUCTS) IS A LITTLE DIFFERENT! Instead of spending money on expensive celebrity endorsements or large-scale marketing campaigns, we put our dollars into our actual product formulas to make sure you get what you pay for in every package. That’s also why we’re able to offer superior effectiveness at a lower price point compared to other skin care brands. Basically, we’re passing those marketing cost savings on to you!
Pricing Comparison: High-End Skin Care
PCA Skin® Hyaluronic Acid Boosting Serum
Lancôme® Absolue Revitalizing Oleo-Serum
Sei Bella Hyaluronic Moisture Serum
Estée Lauder® Advanced Night Repair
Price*
$94.00
$105.00
$120.00
$200.00
Size
1.7 fl. oz.
1.7 fl. oz.
1.0 fl. oz.
1.0 fl. oz.
Price per fl. oz.
$55.29
$61.76
$120.00
$200.00
*Suggested Retail Price (2/17/22) All prices in this table are in US dollars.
APRIL 2022 | MELALEUCA.COM 45
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