The great thing about Facebook is that they make it easy to create new campaigns. Before you create a campaign, it’s good to understand the two types of campaigns, depending on which stage of the funnel you’re targeting.
Two types of campaigns
Awareness If you’re targeting the top of the funnel users who don’t know much about life insurance or your brand, you’ll want to focus on education, generating demand, and expanding your reach.
Direct response For your more educated users who are ready to buy, you’ll want to focus on direct response (lead generation) to convert those users into buyers.
BUILDING A FACEBOOK LEAD GENERATION CAMPAIGN
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