Building a Facebook Lead Gen Campaign

Facebook ad policies Facebook uses a combination of automated and manual review systems to check that ads comply with Facebook’s advertising policies. Advertisers may not create lead ad questions to request the following types of information without Facebook’s prior written permission.

See Facebook’s full ad policy.

Account numbers Criminal history Race or ethnicity Religion Sexual orientation

Prefill question Financial information Government-issued IDs Health information

Insurance information Political affiliations Trade union membership Usernames or passwords

Reviewing your content Facebook uses a combination of automated and manual review systems to ensure ads comply with their policies. And automated systems may mistakenly flag an ad.

Ad rejected? You can appeal and request manual review.

BUILDING A FACEBOOK LEAD GENERATION CAMPAIGN

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