Campaign reporting
From the dashboard in the Ads Manager, you’ll be able to see the performance of your campaign. Here you can see the:
Cost per result Based on your spend you’ll see the cost per result.
Results This is what you’re targeting for your campaigns, for example, users who click to get a quote. Quality and engagement score This is a general sense of how your ads are performing compared to other ads targeting the same user. If your score is low, you may want to adjust your creative or copy.
Reach This is how many people saw your ad.
Impressions This is the number of times the ad was shown.
BUILDING A FACEBOOK LEAD GENERATION CAMPAIGN
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