Social media is a need-to-tap resource when it comes to lead generation. At the pinnacle of these platforms is Facebook, home to over 3 billion active users.
According to the 2024 Insurance Barometer Study, 59% of Americans use social media to learn about insurance or financial products, with Facebook as one of the most commonly used platforms.
In fact, nearly one-third (32%) of consumers say they rely more on social media than traditional websites when seeking financial or insurance information. Through Facebook lead generation campaigns, agents can show up as trusted guides in the exact spaces buyers are already using to make important financial decisions.
Use this guide to tap into these users through lead generation campaigns.
BUILDING A FACEBOOK LEAD GENERATION CAMPAIGN
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