Social media is a need-to-tap resource when it comes to lead generation. And at the pinnacle of platforms is Facebook, home to over 3 billion active users. found that Facebook is the most commonly mentioned platform for financial information, and its share of those who use it for financial purposes increased from 53% in 2019 to 64% today. LIMRA’s 2022 Life Insurance Barometer Study The best part: It’s not just one demographic engaging. The study found that 81% of Gen Zers, 75% of millennials, 48% of Gen Xers, and 57% of baby boomers use it for financial purposes.
Use this guide to tap into these users through lead generation campaigns.
BUILDING A FACEBOOK LEAD GENERATION CAMPAIGN
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