Use these tips to increase your campaign performance.
Know your funnel
Return on ad spend
Sample funnel
Return on ad spend, or ROAS, is a metric used by marketers to determine the efficiency of their campaigns. ROAs can be calculated by taking total revenue from a channel like Facebook and dividing it by the total ad spend (cost).
$0.01
1,000,000
IMPRESSIONS
0.2% Conversion Rate
$5
2,000
CLICKS
5% Conversion Rate
$100
100
LEADS
10% Conversion Rate
10
$1,000
CONVERSIONS
2 weeks recommended
Let your campaign bake
to let your campaign bake
50 optimization events needed before a campaign exits the learning phase
It takes time for the Facebook algorithm to optimize ad serving to your audience. The more data Facebook receives on the campaign, the better it’s able to optimize.
BUILDING A FACEBOOK LEAD GENERATION CAMPAIGN
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