Increase landing page conversion rates
The average conversion rate of landing pages is 1%. But small changes can have a big impact on conversion rates.
A few recommendations:
Optimize how quickly the site loads
Move calls to action above the fold
Incorporate symmetric messaging (e.g., using copy and an image that aligns with your visitors’ intent)
Understand the Facebook ad campaign lifecycle
Over time, campaigns become stale, and performance will start to drop. Refreshing and testing new creative, copy, and audiences helps keep campaigns fresh.
EXPLORE
Signal
Signal refers to the data that’s sent back to Facebook to help optimize campaigns. The more feedback Facebook receives, the better the Facebook algorithm can optimize campaigns.
EXHAUST
EXPLOIT
BUILDING A FACEBOOK LEAD GENERATION CAMPAIGN
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