Benefits
There are a host of benefits to advertising with Facebook, including access to:
Granular targeting Using device IDs, personal
Self-serve Ads Manager As one of the more mature
Unrivaled scale Facebook reaches 3 billion users globally on multiple apps, including Facebook, Facebook Messenger, Instagram, and WhatsApp.
information, pixels deployed across the web, and more, Facebook has one of the largest marketable identity graphs on par with Google.
advertising platforms, Facebook Ads Manager is flexible enough to serve both individuals and large enterprise businesses.
Identity data = ad serving data
Identify data is information that you can use to target your ad to specific users at a granular level.
People you are connected to
Websites you’ve visited
Physical locations you’ve visited
Probabilistic interest segmentation
IP address of everywhere you’ve used Facebook
BUILDING A FACEBOOK LEAD GENERATION CAMPAIGN
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